The Swiss cosmetics start-up that naturally protects the skin from the blue light of our smartphone is coming to Italy

AGÊNCIA DE COMUNICAÇÃO Conteúdo de responsabilidade da empresa 13 de março de 2025

ROME, March 13, 2025 (GLOBE NEWSWIRE) — We spend hours in front of smartphones, tablets, computers, and televisionsaccompanied by an invisible presence: blue light, one of the main causes of skin ageing. To combat its harmful effects, Kenzai Cosmetics anti-ageing products are arriving in Italy. This Swiss start-up, through innovation, research and a composition of rare and natural ingredients, has developed products that act as a shield against blue light and the impact of pollution, particularly urban smog.  

The range of natural anti-ageing skincare products by Kenzai Cosmeticsintroduced at La Rinascenteoffers protection against blue light thanks to rare ingredients such as ectoin and bulbina frutescens sap. This innovative approach earned Kenzai Cosmetics the prestigious New Brand of the Year 2024 award at the European Natural Beauty Awards in Stockholm. Natural ingredients and sustainability are key elements of this Swiss company, whose Swiss-made label is synonymous with reliability and quality. The brand avoids chemical synthesis and alcohol, instead using natural Swiss Alpine water and prioritising circular economy principles in its packaging, including glass bottles and airless containers. Kenzai Cosmetics has also received the Natrue certification, a quality seal awarded to natural and organic cosmetics made with GMO-free and 100% natural ingredients.  

The Swiss ambassador to Italy, Roberto Balzaretti, highlighted the importance of economic relations between Switzerland and Italy, particularly in the field of innovation, including the cosmetics sector: Italy is a key trading partner for Switzerland, with a strong appeal for high-end brands. Swiss start-ups enjoy a reputation for excellence and innovation in Europe. Cooperation between the two countries helps promote young companies capable of revolutionising their markets.  

We are delighted with this partnership with La Rinascente in Italy, said Barbara Darbellay-Moor, co-founder of Kenzai Cosmetics. Italy is an important step in our international expansion. Her brother, Stéphane Moor, who is also a co-founder of the Swiss start-up, spoke about the companys early results in Italy: They are excellent. We are very proud to be in Italy.  

For La Rinascente, choosing a start-up brand like Kenzai Cosmeticswhich embraces natural ingredients, innovation, and social commitmentis a strategic decision. This is an increasingly crucial strategy for maintaining a solid and lasting reputation that generates value, said Giorgio Caputo, store manager of La Rinascente in Romes Piazza Fiume. 

By positioning itself at the intersection of innovation, natural ingredients, and Swiss excellence, Kenzai Cosmetics is emerging as a pioneering brand in blue light protectionone of the key topics in modern beauty.

For more information:
Press Office LaPresse – ufficio.stampa@lapresse.it

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/16f3b345-effc-4484-be46-cf4347bdbf77

A video accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/6e5ce437-1fde-475a-a178-c891ea741f59

Leia também