{"id":98869,"date":"2024-08-22T10:12:00","date_gmt":"2024-08-22T13:12:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/releases\/releases-geral\/victoria-partners-with-mexican-singer-songwriter-carin-leon-for-his-boca-chueca-tour\/"},"modified":"2024-08-22T10:12:00","modified_gmt":"2024-08-22T13:12:00","slug":"victoria-partners-with-mexican-singer-songwriter-carin-leon-for-his-boca-chueca-tour","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/releases\/releases-geral\/victoria-partners-with-mexican-singer-songwriter-carin-leon-for-his-boca-chueca-tour\/","title":{"rendered":"Victoria Partners with Mexican Singer-Songwriter Carin Le\u00f3n for his Boca Chueca Tour"},"content":{"rendered":"<p><b>Victoria<\/b><\/p>\n<p align=\"left\">CHICAGO, Aug.  22, 2024  (GLOBE NEWSWIRE) &#8212; Victoria, considered Mexicos oldest beer brand, has announced a new partnership with Mexican-born <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=qfcD1QhzJeeIDoq1xShR1HKZauBIHe32MoUlNscrCS2ngnx-zcKosqtSQmguMLjwnpiGKZH7IC1YSy_Hl-vnCdU8zhaE4Y28Tj5sB5nyI8BZkHnaifrcjEdgzdrsqBaDyO4MR1SuJf_iwGGtX8viiA==\" rel=\"nofollow noopener\" target=\"_blank\">singer-songwriter Carin Le\u00f3n<\/a> as the Official Cerveza Sponsor of his highly anticipated <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=iIT_ZRjZWFn1V37lSELfv8zkygm06ZjMXQe9LePVZ3W_I0az4rc3-tSL3wwUA3hL1Xe22inQxeTsUO3mr7s0QMhn8SlG_Owf_04Z2xLsZew=\" rel=\"nofollow noopener\" target=\"_blank\">Boca Chueca tour<\/a>, which kicks off in the U.S. on August 29. In celebration of the partnership, Victoria has launched the Victoria Beer Summer 2024 Sweepstakes, where one lucky fan will win a VIP Concert Experience at Carins show in New York City on Wednesday, October 2, 2024.<\/p>\n<p>Im honored to have Victoria as the Official Cerveza of my 2024 U.S. tour. Victoria is proud of its Mexican heritage and sees music as a perfect opportunity to celebrate our culture, just like I do, said Le\u00f3n. By bringing people to my show through this sweepstakes, were able to offer my fans the chance to experience that communal feeling of drinking an ice-cold Victoria while enjoying M\u00fasica Mexicana.<\/p>\n<p>Starting now through August 31, fans 21+ can enter the summer sweepstakes at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bJlJsc1rX2bRxwpFTZq_A4bxgdu9WZKOabMYDlTIZ5wpZVesOCyiJRUuvfRoVOIeY7k7MDX83imbLmK_bZ9yEqBxOqDAk9bUxWJrphA8Ao0=\" rel=\"nofollow noopener\" target=\"_blank\">VictoriaUSA.com<\/a>. One grand prize winner will receive a VIP concert experience for two including tickets for admission, air transportation, a two-night hotel stay, spending money and more.<\/p>\n<p>But the fun doesnt stop on the stage. Music and cerveza lovers alike also have the chance to win a custom, one-of-a-kind Victoria cooler that doubles as a speaker so fans can keep their Victoria beer ice cold  and the M\u00fasica Mexicana going  all summer long. Plus, the brand is giving away other prizes, including an autographed Carin Le\u00f3n framed poster and Victoria merch to wear and celebrate the tour.<\/p>\n<p>With Victoria considered Mexicos oldest beer brand, supporting an artist like Carin who shares a profound love for the Mexican community felt like the perfect match, said Maddy Zingle, Senior Director, Brand Marketing, Victoria. &#8220;Our partnership with Carin allows us to not only give back to our fans, but to celebrate how special M\u00fasica Mexicana is to the culture. Just like Victoria, Carins music brings people together to create memories that fuel relationships for years to come.<\/p>\n<p>Victoria is the Official Cerveza of Le\u00f3ns shows in more than 20 cities across the U.S., starting off in Greenwood Village, Colorado, on August 29. For more information and tickets, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=iRx6llZtothp69IUjUx7QZ_hyHmgc9aTY7WfnD4HGTwmyCZypjVP_R1xSyQjkPuGu8dL6-uh6xTvCrbJJSabHQNt4ed4LWPMqlQ-O0pjSUw=\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/carinleonlive.com\/<\/a>.<\/p>\n<p>To celebrate the partnership, Victoria and Le\u00f3n also designed a custom hat inspired by Le\u00f3ns signature style with a touch of the Victoria flare. Check out the exclusive El Sombrero de Carin por Victoria across <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=lDUsYMPIXu6ek6Nzp1bO5DK0kpm0nF1Md8RoZY03VK59hZVo9X6KcAOFi4HWivaI59QyJvqxUbbkQEo3qNqL3pqSDrY0SAVDv4wzc5EXDIw=\" rel=\"nofollow noopener\" target=\"_blank\">Le\u00f3n&#8217;s<\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bJlJsc1rX2bRxwpFTZq_Ay8rzdPLvAo0LfDXYuhJatY8AHRinJbBCgLuYDirHtYoeIwjVJzLBJjepqdWnT2rP3DxhY4bCVzeNQCIxlktbsM=\" rel=\"nofollow noopener\" target=\"_blank\">Victorias<\/a> social channels.<\/p>\n<p>For more information on how to enter the summer sweepstakes, visit <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bJlJsc1rX2bRxwpFTZq_Aw1M4VA0GR5VSxRldmQa80-Uxd6MZ2ATsI50kkRWQn3a8DgQMMGAKJQ49VnAv3U3XyYwWt2LWVL0dibN-UqJnqk=\" rel=\"nofollow noopener\" target=\"_blank\">VictoriaUSA.com<\/a> and <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=bfFgBdRwcdt2I3dZeD01N5GLVSGAn-WCTsNAb4ZnqoBFN5NsUtrtg0xoarQNC1RbXRYzPdHwvcmPgJvS-l8B7WeMTFR-TdOwqavoiK3m7_irR5R-ZgvdaZWlJfCQTWZj\" rel=\"nofollow noopener\" target=\"_blank\">@CervezaVictoriaUSA<\/a> on Instagram.<\/p>\n<p>NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21 or older. Ends 11:59 PM ET on 8\/31\/24. The Victoria Beer Summer 2024 Sweepstakes is sponsored by Crown Imports LLC. Void where prohibited. No alcohol awarded with prizes. For complete details, see <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=TRbN2KgkStm4E6X7tlHj3p1jktOIPRyOGCijcKHi49sxJ6YkCTQtrrskAsVNF9KUzKkIH2BCKrWPfMSpF7gRtDFT76bqh7xF1YlWnhcDn4I=\" rel=\"nofollow noopener\" target=\"_blank\">Official Rules<\/a>.<\/p>\n<p><strong><u>About Victoria<\/u><\/strong>\u00a0<br \/>Considered the oldest beer in Mexico, Victoria is an ultra-premium, Vienna-style lager with light-to-medium body and slight malt sweetness. Its flavor contains a toasted malt character perfectly balanced with a smooth crisp finish. The brand has true Mexican authenticity and a proud heritage, with a long tradition of bringing people together. For more information, follow Victoria on Facebook at Facebook.com\/cervezavictoriausa. Victoria is exclusively brewed in Mexico and imported and marketed for the U.S. by Crown Imports LLC.\u00a0<\/p>\n<p><strong><u>About Carin Le\u00f3n<\/u><\/strong>\u00a0<br \/>Originally from Hermosillo, Sonora, Mexico, Carin Le\u00f3n, quickly began to dominate the Mexican music scene and elevate the genre internationally at just 16-years-old. His captivating and vibrant voice demonstrates his versatility for songwriting, effortlessly navigating between multiple genres. Today he is recognized as a modern icon who has brought the traditions of M\u00fasica Mexicana to new generations.<\/p>\n<p>The acclaimed artist currently has three songs in the Top 200 of Spotify&#8217;s Global chart and has received countless nominations and multiple awards, including an ASCAP award, four Premio Lo Nuestro 2024 awards, two Latin GRAMMY<sup>\u00ae<\/sup> awards, and seven nominations for Premios de la Radio, becoming the most nominated artist for said award. This year, he also made history as the first Latin artist ever to perform at both Coachella and Stagecoach in the same year.<\/p>\n<p><strong>Media Contact:<\/strong>\u00a0<br \/>Stephanie McGuane<br \/>stephanie.mcguane@cbrands.com<\/p>\n<p>A photo accompanying this announcement is available at <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=iRx6llZtothp69IUjUx7QX3ZbWS_Oyyf9hGjP0uaBK2sqIyx38Ov0l6RHje9fCBq43c8qMmiB6siesHpeBam2lqsXN6nP7Uk23546erZfnnIt-2IdhgoGmvdP5XzITPADLd9h4AwE3TBep46LeUY9o136D6V4totFj3fo85jxITkYggnZi7QcEw6pkt0YY7QP-ciz00k_Cv-UN7UHamaQNDnxJbhy9F737s8S9aO6Htiz_McFOP8EGNlaOH9xWLa8TPFyxH3LV0FiHltwXAGVA==\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/69bf47eb-912b-442c-b5b2-6501523fa633<\/a><\/p>\n<p> <img decoding=\"async\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=OTIxODc2MSM2NDQ1MDIyIzUwMDExMDQ2Ng==\" \/> <br \/><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/Mzg4M2I0NWUtNGZhNi00ZDViLWFmMWQtNWM3N2UzOGYyN2VlLTUwMDExMDQ2Ng==\/tiny\/Victoria.png\" \/><br \/>\n<a href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/f57921aa-33a6-4b8f-9370-b259d3bf2d35\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/f57921aa-33a6-4b8f-9370-b259d3bf2d35\/small\/web-png-victoria-cerveza-logo-red-png.png\" border=\"0\" width=\"150\" height=\"101\" alt=\"Primary Logo\" \/><\/a><\/p>\n<div style=\"padding:0px;width: 100%\">\n<div style=\"clear:both\" \/>\n<div style=\"float: right;padding-left:20px\">\n<div>\n<h5>Victoria Partners with Mexican Singer-Songwriter Carin Le\u00f3n for his Boca Chueca Tour  <\/h5>\n<\/div>\n<div> <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/69bf47eb-912b-442c-b5b2-6501523fa633\/en\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/ml.globenewswire.com\/media\/69bf47eb-912b-442c-b5b2-6501523fa633\/medium\/victoria-partners-with-mexican-singer-songwriter-carin-leon.jpg\" \/> <\/a><\/div>\n<p \/>\n<div>\n<h5>Victoria, considered Mexicos oldest beer brand, has announced a new partnership with Mexican-born singer-songwriter Carin Le\u00f3n as the Official Cerveza Sponsor of his highly anticipated Boca Chueca tour, which kicks off in the U.S. on August 29. <\/h5>\n<\/div>\n<\/div>\n<\/div>\n<p>A <b>OESP<\/b> nao e(sao) responsavel(is) por erros, incorrecoes, atrasos ou quaisquer decisoes tomadas por seus clientes com base nos Conteudos ora disponibilizados, bem como tais Conteudos nao representam a opiniao da <b>OESP<\/b> e sao de inteira responsabilidade da <b>GlobeNewswire<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"CHICAGO, Aug.  22, 2024  (GLOBE NEWSWIRE) &#8212; Victoria, considered Mexicos oldest beer brand, has announced a new partnership with Mexican-born singer-songwri","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-98869","post","type-post","status-publish","format-standard","hentry","category-releases-geral"],"acf":[],"_links":{"self":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts\/98869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/comments?post=98869"}],"version-history":[{"count":0,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts\/98869\/revisions"}],"wp:attachment":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/media?parent=98869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/categories?post=98869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/tags?post=98869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}