“Our partnership with \u00c1lvarez is designed to ignite the unwavering dedication of f\u00fatbol fans and the spirit of the Beautiful Game, said Logan Jensen, vice president of marketing, Modelo. La Bota Especial is not just a beer mug; its a symbol of the passion, fight and excitement that f\u00fatbol brings to fans everywhere and that Modelo celebrates.”<\/p>\n
In addition to unveiling La Bota Especial for fans, \u00c1lvarez will also be featured in promotional retail materials throughout the summer. Fans will see \u00c1lvarez on life-sized cutouts at select retail locations across the country as they purchase Modelo to enjoy while watching their favorite f\u00fatbol matches.<\/p>\n
For more information on how fans can win La Bota Especial for themselves, see here<\/a> for sweepstakes rules and follow @ModeloUSA<\/a> and @EdsonNAlvarez<\/a> on Instagram. Constellation Brands is the exclusive licensee and sole producer of Modelo in the United States, DC, and Guam. Since 1925, the entire Modelo portfolio has been, and continues to be, proudly brewed in Mexico.<\/p>\n NO PURCHASE NECESSARY. Open only to legal residents of the 50 U.S. and D.C., 21 or older. Starts 12:00 AM ET on 6\/18\/24 and ends 11:59 PM ET on 6\/22\/24. The Modelo Soccer La Bota Sweepstakes is sponsored by Crown Imports LLC. No alcohol awarded with prizes. Void where prohibited. For complete details, see Official Rules at rules.dja.com\/modelolabota.<\/p>\n About Modelo\u00ae<\/strong><\/p>\n Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to those with the Fighting Spirit ever since, including Modelo Especial\u00ae, Modelo Negra\u00ae, Modelo Oro, and a flavorful lineup of Modelo Cheladas and Modelo Spiked Aguas Frescas.<\/p>\n Modelo Especial is a golden, full-flavored pilsner-style lager with a clean, crisp finish. As the #1 beer in the U.S., Modelo Especial recently surpassed 195MM cases sold in 2023. The Casa Modelo brand family is exclusively brewed in Mexico and imported and marketed for the U.S. by Constellation Brands.<\/p>\n Media Contact:<\/p>\n Stephanie McGuane<\/p>\n Stephanie.mcguane@cbrands.com<\/a><\/p>\n Photos accompanying this announcement are available at A video accompanying this announcement is available at\u00a0https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/e034e4e6-a13b-4756-9353-d7b8fe73feea<\/a><\/p>\n
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/191efd56-c228-49f7-9a32-0c40c6256c22
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<\/a><\/p>\nModelo and Edson \u00c1lvarez<\/h5>\n<\/div>\n
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