{"id":93647,"date":"2024-05-10T18:13:00","date_gmt":"2024-05-10T21:13:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsesportes\/cory-lanca-embalagens-com-frases-populares-de-maes-2\/"},"modified":"2024-05-10T18:13:00","modified_gmt":"2024-05-10T21:13:00","slug":"cory-lanca-embalagens-com-frases-populares-de-maes-2","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsesportes\/cory-lanca-embalagens-com-frases-populares-de-maes-2\/","title":{"rendered":"Cory lan\u00e7a embalagens com frases populares de m\u00e3es"},"content":{"rendered":"<p><b>PR NEWSWIRE<\/b><\/p>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Iniciativa faz parte da campanha &#8216;Papo de M\u00e3e&#8217;, uma edi\u00e7\u00e3o limitada na linha de palitos cobertos com chocolate da marca<\/i><\/p>\n<p><span class=\"legendSpanClass\">RIBEIR\u00c3O PRETO, Brasil<\/span>, <span class=\"legendSpanClass\">10 de maio de 2024<\/span> \/PRNewswire\/ &#8212; Com frases t\u00edpicas das m\u00e3es brasileiras, a\u00a0Cory Alimentos lan\u00e7a a campanha &#8216;Papo de M\u00e3e&#8217;. A iniciativa traz um novo design para as embalagens de palitos cobertos com chocolate da tradicional marca com c\u00e9lebres &#8220;recomenda\u00e7\u00f5es&#8221;. Desde as tradicionais &#8220;Na volta a gente compra&#8221;, &#8220;Esse \u00e9 pra comer depois da janta, hein?&#8221; e &#8220;Voc\u00ea n\u00e3o \u00e9 todo mundo!&#8221;, at\u00e9 o novo jarg\u00e3o que se repete nos lares &#8220;Sai um pouco desse celular&#8221;, integram a divertida lista.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder9053\">\n<a href=\"https:\/\/mma.prnewswire.com\/media\/2410167\/MKP_CORY_PLT_CHOC_LEITE_68g_M_E_MUNDO_A_27_03_24.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2410167\/MKP_CORY_PLT_CHOC_LEITE_68g_M_E_MUNDO_A_27_03_24.jpg\" title=\"Objetivo da campanha ?Papo de M\u00e3e? \u00e9 gerar reconhecimento, com bom humor, por meio de frases ditas pelas m\u00e3es (Cr\u00e9dito: Divulga\u00e7\u00e3o Cory)\" alt=\"Objetivo da campanha ?Papo de M\u00e3e? \u00e9 gerar reconhecimento, com bom humor, por meio de frases ditas pelas m\u00e3es (Cr\u00e9dito: Divulga\u00e7\u00e3o Cory)\" \/><\/a><\/p>\n<\/div>\n<p>S\u00e3o as quatro frases que comp\u00f5e a nova linha de embalagens. De acordo com a empresa, as frases foram escolhidas ap\u00f3s an\u00e1lise da persona da campanha. &#8220;Ela \u00e9 a que representa a &#8216;m\u00e3e millennial&#8217; na Cory. Muito bem resolvida, na maioria das vezes assume a miss\u00e3o de levar para casa o que a fam\u00edlia precisa e tamb\u00e9m aquilo que vai reunir todo mundo na hora gostosa de ver a s\u00e9rie, por exemplo. O objetivo da &#8216;Papo de M\u00e3e&#8217; \u00e9 gerar reconhecimento, com bom humor, por meio das diferentes frases populares e divertidas ditas pelas m\u00e3es. Foi um trabalho feito pelas m\u00e3es que comp\u00f5em a equipe Cory e, pelas primeiras rea\u00e7\u00f5es e divers\u00f5es, parece que ser\u00e1 um sucesso&#8221;, revela o diretor de marketing, vendas e inova\u00e7\u00e3o da Cory, <span class=\"xn-person\">Daniel Andreolli<\/span>.\u00a0<\/p>\n<p>A campanha tamb\u00e9m contar\u00e1 com a parceria da produtora de conte\u00fado sobre maternidade, <span class=\"xn-person\">Sonja Chacon<\/span>. Os produtos com as novas embalagens chegam aos mercados e distribuidores a partir desta segunda-feira, dia 06.<\/p>\n<p><b>Sobre a Cory<\/b><\/p>\n<p>Fundada em 1969, a Cory \u00e9 uma empresa genuinamente nacional, que come\u00e7ou com uma padaria. Ao longo do tempo, se estruturou, investindo em novas cria\u00e7\u00f5es e inovando o mercado com produtos como balas, drops, biscoitos e chocolates. Atualmente s\u00e3o duas f\u00e1bricas no Brasil, localizadas nos munic\u00edpios de Ribeir\u00e3o Preto\/SP e Arceburgo\/MG e mais de 500 colaboradores. Em seu portf\u00f3lio est\u00e3o produtos e marcas consagrados como Icekiss; Chita; Azedinha; Lilith; Cory P\u00e3o Dimel; <span class=\"xn-person\">Cory Palitos<\/span>; Hipop\u00f3; Show Gol; <span class=\"xn-person\">Quero Quero<\/span>; e Dimel.<\/p>\n<p>Foto &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2410167\/MKP_CORY_PLT_CHOC_LEITE_68g_M_E_MUNDO_A_27_03_24.jpg\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/mma.prnewswire.com\/media\/2410167\/MKP_CORY_PLT_CHOC_LEITE_68g_M_E_MUNDO_A_27_03_24.jpg<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=PT11813&amp;sd=2024-05-10\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/cory-lanca-embalagens-com-frases-populares-de-maes-302142735.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/cory-lanca-embalagens-com-frases-populares-de-maes-302142735.html<\/a><\/p>\n<p>FONTE  Cory Alimentos<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT11813&amp;Transmission_Id=202405101706PR_NEWS_LATAM____PT11813&amp;DateId=20240510\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n<p>A <b>OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da <b>OESP<\/b> e s\u00e3o de inteira responsabilidade da <b>PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Iniciativa faz parte da campanha &#8216;Papo de M\u00e3e&#8217;, uma edi\u00e7\u00e3o limitada na linha de palitos cobertos com chocolate da marca","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-93647","post","type-post","status-publish","format-standard","hentry","category-prnewsesportes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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