{"id":91603,"date":"2024-03-30T18:27:00","date_gmt":"2024-03-30T21:27:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewseconomia\/xcmg-machinery-triunfa-no-german-design-award-2024-por-excelentes-campanhas-integradas-e-publicidade-2\/"},"modified":"2024-03-30T18:27:00","modified_gmt":"2024-03-30T21:27:00","slug":"xcmg-machinery-triunfa-no-german-design-award-2024-por-excelentes-campanhas-integradas-e-publicidade-2","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewseconomia\/xcmg-machinery-triunfa-no-german-design-award-2024-por-excelentes-campanhas-integradas-e-publicidade-2\/","title":{"rendered":"XCMG Machinery triunfa no German Design Award 2024 por excelentes campanhas integradas e publicidade"},"content":{"rendered":"<p><b>PR NEWSWIRE<\/b><\/p>\n<div class=\"xn-content\">\n<span class=\"legendSpanClass\"><span class=\"xn-location\">FRANKFURT<\/span>, Alemanha<\/span>, <span class=\"legendSpanClass\">30 de mar\u00e7o de 2024<\/span> \/PRNewswire\/ &#8212; A XCMG Machinery (SHE:000425, &#8220;XCMG&#8221;) tem o orgulho de anunciar seu recente triunfo no German Design Awards de 2024, onde recebeu o pr\u00eamio Excellent Communications Design in Integrated Campaigns and Advertising pelo seu design inovador de &#8220;Presente Cultural&#8221;. Este pr\u00eamio ressalta o compromisso da XCMG em combinar a cultura industrial com o rico significado contempor\u00e2neo, estabelecendo ainda mais a sua posi\u00e7\u00e3o como l\u00edder no desenvolvimento sustent\u00e1vel na ind\u00fastria.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder5884\">\n<a href=\"https:\/\/mma.prnewswire.com\/media\/2375271\/XCMG_Machinery_Is_Honored_Prestigious_2024_German_Design_Award_Excellent.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2375271\/XCMG_Machinery_Is_Honored_Prestigious_2024_German_Design_Award_Excellent.jpg\" title=\"XCMG Machinery \u00e9 homenageada com o prestigioso German Design Award 2024 na categoria Excellent Communications Design in Integrated Campaigns and Advertising. (PRNewsfoto\/XCMG Machinery)\" alt=\"XCMG Machinery \u00e9 homenageada com o prestigioso German Design Award 2024 na categoria Excellent Communications Design in Integrated Campaigns and Advertising. (PRNewsfoto\/XCMG Machinery)\" \/><\/a><\/p>\n<\/div>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder7112\">\n<a href=\"https:\/\/mma.prnewswire.com\/media\/2375272\/XCMG_Has_Been_Awarded_Excellent_Communications_Design_Integrated_Campaigns_Advertising.html\" target=\"_blank\" rel=\"nofollow noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2375272\/XCMG_Has_Been_Awarded_Excellent_Communications_Design_Integrated_Campaigns_Advertising.jpg\" \/><\/a><\/p>\n<\/div>\n<p>O design premiado apresenta uma cole\u00e7\u00e3o de itens de inspira\u00e7\u00e3o cultural, incluindo <b>conjuntos de ch\u00e1<\/b>, <b>cartas de baralho<\/b>, <b>l\u00e2mpadas decorativas<\/b>, <b>unidades USB<\/b>, <b>canecas t\u00e9rmicas<\/b> e <b>mochilas empresariais<\/b>. Cada item \u00e9 meticulosamente elaborado seguindo princ\u00edpios ecol\u00f3gicos e de baixo carbono, desde a concep\u00e7\u00e3o at\u00e9 a produ\u00e7\u00e3o. O design inspira-se nas pinturas em relevo de pedra da Dinastia Han, integrando engenhosamente componentes de equipamentos de engenharia com elementos tradicionais Han para criar uma nova composi\u00e7\u00e3o visual que une a fabrica\u00e7\u00e3o moderna com a antiga cultura chinesa.<\/p>\n<p>Este reconhecimento do German National Design Award representa outro marco significativo para a XCMG ap\u00f3s sua vit\u00f3ria no pr\u00eamio &#8220;2023 <span class=\"xn-person\">Red Dot Winner<\/span>&#8221; na Alemanha em julho do ano passado. O German Design Award \u00e9 um dos pr\u00eamios mais competitivos e influentes do mundo nos setores de design contempor\u00e2neo. Ele celebra designs inovadores que definem novos rumos no mundo do design.<\/p>\n<p>O tema central do trabalho vencedor da XCMG gira em torno de &#8220;enraizado na cultura e baseado na inova\u00e7\u00e3o&#8221;, apresentando cenas onde a fabrica\u00e7\u00e3o de equipamentos modernos se cruza com a est\u00e9tica da Dinastia Han. Esta abordagem n\u00e3o s\u00f3 presta homenagem \u00e0 milenar cultura Han &#8211; uma joia da civiliza\u00e7\u00e3o chinesa &#8211; mas tamb\u00e9m destaca as profundas ra\u00edzes hist\u00f3ricas de Xuzhou como ber\u00e7o da heran\u00e7a cultural Han.<\/p>\n<p>Sendo uma cidade emblem\u00e1tica com dois mil anos de hist\u00f3ria e profundidade cultural, Xuzhou proporciona inspira\u00e7\u00e3o infinita para a criatividade que brilha atrav\u00e9s desta conquista reconhecida internacionalmente. Atrav\u00e9s desses esfor\u00e7os, a XCMG continua a promover o desenvolvimento sustent\u00e1vel da ind\u00fastria, ao mesmo tempo que promove a heran\u00e7a cultural chinesa em um cen\u00e1rio global.<\/p>\n<p>Foto &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4128380-1&amp;h=3243957602&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2375271%2FXCMG_Machinery_Is_Honored_Prestigious_2024_German_Design_Award_Excellent.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2375271%2FXCMG_Machinery_Is_Honored_Prestigious_2024_German_Design_Award_Excellent.jpg\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/mma.prnewswire.com\/media\/2375271\/XCMG_Machinery_Is_Honored_Prestigious_2024_German_Design_Award_Excellent.jpg<\/a><br \/>Foto &#8211; <a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4128380-1&amp;h=348064659&amp;u=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2375272%2FXCMG_Has_Been_Awarded_Excellent_Communications_Design_Integrated_Campaigns_Advertising.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2375272%2FXCMG_Has_Been_Awarded_Excellent_Communications_Design_Integrated_Campaigns_Advertising.jpg\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/mma.prnewswire.com\/media\/2375272\/XCMG_Has_Been_Awarded_Excellent_Communications_Design_Integrated_Campaigns_Advertising.jpg<\/a><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=PT74626&amp;sd=2024-03-30\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/xcmg-machinery-triunfa-no-german-design-award-2024-por-excelentes-campanhas-integradas-e-publicidade-302103990.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/xcmg-machinery-triunfa-no-german-design-award-2024-por-excelentes-campanhas-integradas-e-publicidade-302103990.html<\/a><\/p>\n<p>FONTE  XCMG Machinery<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT74626&amp;Transmission_Id=202403301712PR_NEWS_LATAM____PT74626&amp;DateId=20240330\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n<p>A <b>OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da <b>OESP<\/b> e s\u00e3o de inteira responsabilidade da <b>PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"A XCMG Machinery (SHE:000425, &#8220;XCMG&#8221;) tem o orgulho de anunciar seu recente triunfo no German Design Awards de 2024, onde recebeu o pr\u00eamio Excellent Communications Design in Integ","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-91603","post","type-post","status-publish","format-standard","hentry","category-prnewseconomia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>XCMG Machinery triunfa no German Design Award 2024 por excelentes campanhas integradas e publicidade - Ag\u00eancia de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" 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