{"id":86237,"date":"2024-01-23T09:12:00","date_gmt":"2024-01-23T12:12:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsbrasil\/analytic-edge-lanca-plataforma-de-analise-de-marketing-saas-o-analytic-edge-qube\/"},"modified":"2024-01-23T09:12:00","modified_gmt":"2024-01-23T12:12:00","slug":"analytic-edge-lanca-plataforma-de-analise-de-marketing-saas-o-analytic-edge-qube","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsbrasil\/analytic-edge-lanca-plataforma-de-analise-de-marketing-saas-o-analytic-edge-qube\/","title":{"rendered":"Analytic Edge lan\u00e7a plataforma de an\u00e1lise de marketing SaaS, o Analytic Edge Qube"},"content":{"rendered":"<p><b>PR NEWSWIRE<\/b><\/p>\n<div class=\"xn-content\">\n<span class=\"legendSpanClass\">SINGAPURA<\/span>, <span class=\"legendSpanClass\">23 de janeiro de 2024<\/span> \/PRNewswire\/ &#8212;\u00a0A Analytic Edge, uma provedora com lideran\u00e7a em solu\u00e7\u00f5es de an\u00e1lises de marketing e vendas, anunciou o lan\u00e7amento do <b>Analytic Edge Qube<\/b>, uma plataforma de Software como um Servi\u00e7o (SaaS) que fornece \u00e0s empresas um kit multifuncional de ferramentas para an\u00e1lises de marketing. A plataforma Analytic Edge Qube re\u00fane um conjunto abrangente de solu\u00e7\u00f5es que incluem &#8211; Demand Drivers<sup>TM<\/sup>\u00a0para Marketing Mix Modeling (MMM, Modelagem de Mix de Marketing) sempre ativa, SynTest<sup>TM<\/sup>\u00a0para teste e aprendizado com tecnologia de IA, PriceSense<sup>TM<\/sup>\u00a0para an\u00e1lises de pre\u00e7os e promo\u00e7\u00f5es e PowerView<sup>TM<\/sup>\u00a0para a visualiza\u00e7\u00e3o de an\u00e1lises. A plataforma oferece aos profissionais de marketing todas as ferramentas de an\u00e1lise que precisam para proporcionar maior efic\u00e1cia e retorno sobre o investimento (ROI) de marketing.<\/p>\n<div id=\"prni_dvprnejpg1bb6left\" dir=\"ltr\" style=\"width: 100%;text-align: left\"><img decoding=\"async\" id=\"prnejpg1bb6left\" title=\"Analytic Edge Logo\" src=\"https:\/\/mma.prnewswire.com\/media\/2322436\/Analytic_Edge_Logo.jpg\" alt=\"Analytic Edge Logo\" align=\"middle\" \/><\/div>\n<p>Hoje, as empresas enfrentam dois grandes desafios no desenvolvimento de um programa eficaz de an\u00e1lise de marketing. Primeiro, o longo tempo de resposta para a execu\u00e7\u00e3o de an\u00e1lises e gera\u00e7\u00e3o de informa\u00e7\u00f5es e recomenda\u00e7\u00f5es o tornam ineficaz para a tomada de decis\u00e3o em tempo real sobre altera\u00e7\u00f5es na estrat\u00e9gia e campanhas de marketing. Segundo, a depend\u00eancia de grandes empresas de consultoria ou provedores de an\u00e1lises para gerenciar, executar e interpretar an\u00e1lises de marketing a tornam uma solu\u00e7\u00e3o de alto custo para configurar e escalar em v\u00e1rias marcas e mercados.<\/p>\n<p>A plataforma Analytic Edge Qube oferece interfaces altamente automatizadas, intuitivas e sem c\u00f3digo que permitem \u00e0s empresas e marcas realizarem suas an\u00e1lises de marketing internamente, sem a necessidade de contar com a presen\u00e7a de cientistas de dados ou especialistas em estat\u00edstica na empresa. Realizar an\u00e1lises de marketing internamente com o modelo \u00e0 la carte baseado em assinatura do Qube proporciona efici\u00eancia de custos e f\u00e1cil escalabilidade, ao mesmo tempo que possibilita mais informa\u00e7\u00f5es de marketing em tempo real para a tomada de decis\u00e3o oportuna e baseada em dados no cen\u00e1rio competitivo acelerado de hoje. Al\u00e9m disso, a plataforma Qube lida com as crescentes preocupa\u00e7\u00f5es e regulamenta\u00e7\u00f5es de privacidade, reduzindo a necessidade de compartilhamento dos dados de usu\u00e1rios com terceiros.<\/p>\n<p>Os clientes podem acessar a plataforma Qube atrav\u00e9s da interface baseada em nuvem e fazer login em qualquer uma das solu\u00e7\u00f5es que assinarem. Interfaces sem c\u00f3digo permitem a cria\u00e7\u00e3o de modelos anal\u00edticos com a execu\u00e7\u00e3o de experimentos de teste e aprendizagem, teste de impacto das estrat\u00e9gias de pre\u00e7o e promo\u00e7\u00f5es, visualiza\u00e7\u00e3o de informa\u00e7\u00f5es em pain\u00e9is visuais e muito mais.<\/p>\n<p>Ao comentar sobre o lan\u00e7amento, <b><span class=\"xn-person\">Rahul Budhraja<\/span>, cofundador e s\u00f3cio-gerente, Analytic Edge<\/b>, disse: &#8220;Estou muito feliz em anunciar a disponibilidade de nossa plataforma SaaS, o Analytic Edge Qube, como um kit de ferramentas multifuncional para an\u00e1lises de marketing e tomada de decis\u00f5es baseadas em dados. Os benef\u00edcios das an\u00e1lises de marketing at\u00e9 agora ficaram amplamente restritos \u00e0s grandes empresas e marcas devido ao custo e complexidade envolvidos. Com esta plataforma, o nosso objetivo \u00e9 democratizar as an\u00e1lises de marketing tornando-as simples, r\u00e1pidas e acess\u00edveis para todos&#8221;.<\/p>\n<p><b>Sobre a Analytic Edge<br \/><\/b>A Analytic Edge \u00e9 uma empresa global de an\u00e1lise que aproveita a tecnologia e a an\u00e1lise avan\u00e7ada para ajudar as empresas a tomarem decis\u00f5es de marketing baseadas em dados. A principal plataforma da empresa, o Analytic Edge Qube, oferece um conjunto de solu\u00e7\u00f5es de an\u00e1lise de marketing com um modelo de Software como um Servi\u00e7o (SaaS). As solu\u00e7\u00f5es incluem Demand Drivers, SynTest, PriceSense e PowerView. A Analytic Edge trabalha com clientes em setores verticais da ind\u00fastria, como com\u00e9rcio eletr\u00f4nico, aplicativos m\u00f3veis, jogos, bens de consumo embalados, varejo, automotivo e muitos outros. A empresa possui escrit\u00f3rios em Singapura, \u00cdndia, Estados Unidos, M\u00e9xico, Brasil, Reino Unido, Su\u00ed\u00e7a, <span class=\"xn-location\">China<\/span>, Jap\u00e3o, Coreia do Sul, EAU e Austr\u00e1lia. Para mais informa\u00e7\u00f5es, acesse <a href=\"http:\/\/www.analytic-edge.com\/\" target=\"_blank\" rel=\"nofollow noopener\">www.analytic-edge.com<\/a><\/p>\n<p>Logotipo &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2322436\/Analytic_Edge_Logo.jpg\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/mma.prnewswire.com\/media\/2322436\/Analytic_Edge_Logo.jpg<\/a><\/p>\n<p>\u00a0<\/p>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=PT16236&amp;sd=2024-01-23\" \/> View original content:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/analytic-edge-lanca-plataforma-de-analise-de-marketing-saas-o-analytic-edge-qube-302040110.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/analytic-edge-lanca-plataforma-de-analise-de-marketing-saas-o-analytic-edge-qube-302040110.html<\/a><\/p>\n<p>FONTE  Analytic Edge<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT16236&amp;Transmission_Id=202401230700PR_NEWS_LATAM____PT16236&amp;DateId=20240123\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n<p>A <b>OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da <b>OESP<\/b> e s\u00e3o de inteira responsabilidade da <b>PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"PR NEWSWIRE SINGAPURA, 23 de janeiro de 2024 \/PRNewswire\/ &#8212;\u00a0A Analytic Edge, uma provedora com lideran\u00e7a em solu\u00e7\u00f5es de an\u00e1lises de marketing e vendas, anunciou o lan\u00e7amento do Analytic","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-86237","post","type-post","status-publish","format-standard","hentry","category-prnewsbrasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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