{"id":85473,"date":"2024-01-14T19:57:00","date_gmt":"2024-01-14T22:57:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsbrasil\/ces-2024-a-plataforma-global-que-define-nosso-futuro\/"},"modified":"2024-01-14T19:57:00","modified_gmt":"2024-01-14T22:57:00","slug":"ces-2024-a-plataforma-global-que-define-nosso-futuro","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsbrasil\/ces-2024-a-plataforma-global-que-define-nosso-futuro\/","title":{"rendered":"CES 2024: A plataforma global que define nosso futuro"},"content":{"rendered":"<p><b>PR NEWSWIRE<\/b><\/p>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>Executivos de tecnologia e l\u00edderes globais escolhem a CES para IA, acessibilidade, sa\u00fade digital e mobilidade<\/i><\/p>\n<p><span class=\"legendSpanClass\"><span class=\"xn-location\">LAS VEGAS<\/span><\/span>, <span class=\"legendSpanClass\">14 de janeiro de 2024<\/span> \/PRNewswire\/ &#8212; A CES<sup>&reg;<\/sup>\u00a02024\u00a0termina hoje, ap\u00f3s uma semana emocionante que definiu a narrativa tecnol\u00f3gica para o pr\u00f3ximo que se inicia. Com mais de 4.300 expositores, incluindo um recorde de mais de 1.400 startups de todo o mundo no Eureka Park<sup>&reg;<\/sup>, a CES apresentou as tend\u00eancias inovadoras que est\u00e3o moldando o futuro e resolvendo os desafios mais urgentes do mundo.<\/p>\n<div id=\"prni_dvprnejpga183left\" dir=\"ltr\" style=\"width: 100%;text-align: left\"><img decoding=\"async\" id=\"prnejpga183left\" style=\"width: 400px;height: 142px\" title=\"CES, CTA logo\" src=\"https:\/\/mma.prnewswire.com\/media\/2212991\/CES_CTA_Logo.jpg\" alt=\"CES, CTA logo\" align=\"middle\" \/><\/div>\n<p>&#8220;O ressurgimento da CES\u00a0prova que as conversas e reuni\u00f5es presenciais s\u00e3o uma necessidade para o setor de tecnologia&#8221;, disse <span class=\"xn-person\">Gary Shapiro<\/span>, presidente e CEO da Consumer Technology Association (CTA)<sup>&reg;<\/sup>. &#8220;Por mais de 20 anos, tenho dito que toda empresa deve se tornar uma empresa de tecnologia, e a diversidade de expositores na CES 2024 comprova isso. A presen\u00e7a da CES e a programa\u00e7\u00e3o da confer\u00eancia abrangem todo o ecossistema tecnol\u00f3gico.&#8221;<\/p>\n<p>Cinquenta principais l\u00edderes corporativos que comp\u00f5em o\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=137046265&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1385435329%26u%3Dhttps%253A%252F%252Fwww.cta.tech%252FWho-We-Are%252FLeadership-and-Board%252FBoard-of-Industry-Leaders%26a%3DBoard%2Bof%2BIndustry%2BLeaders%252C&amp;a=Conselho+de+L%C3%ADderes+do+Setor\" target=\"_blank\" rel=\"nofollow noopener\">Conselho de L\u00edderes do Setor<\/a><\/u>\u00a0da CTA concordaram na tarde de quinta-feira que a CES \u00e9 o evento dominante em IA, acessibilidade, sa\u00fade digital, mobilidade e muito mais.<\/p>\n<p><b>CES 2024 em n\u00fameros<\/b><b><sup>*<\/sup><\/b><\/p>\n<ul type=\"disc\">\n<li><span class=\"xn-person\">Mais de<\/span> 2,5 milh\u00f5es de p\u00e9s quadrados l\u00edquidos de exposi\u00e7\u00f5es, 15% maior do que a CES 2023<\/li>\n<li><span class=\"xn-person\">Mais de<\/span> 4.300 expositores, incluindo mais de 1.400 startups no Eureka Park<\/li>\n<li><span class=\"xn-person\">Mais de<\/span> 135.000 participantes, um recorde de mais de 40% de 150 pa\u00edses, regi\u00f5es e territ\u00f3rios<\/li>\n<li><span class=\"xn-person\">Mais de<\/span> 5000 profissionais de m\u00eddia e criadores de conte\u00fado globais<\/li>\n<li>60% das empresas da <i>Fortune<\/i> 500<\/li>\n<li><span class=\"xn-person\">Mais de<\/span> 250 <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2522194607&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D469554299%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Fschedule.aspx%26a%3Dconference%2Bsessions&amp;a=sess%C3%B5es+de+confer%C3%AAncia\" target=\"_blank\" rel=\"nofollow noopener\">sess\u00f5es de confer\u00eancia<\/a><\/u> com mais de 1000 palestrantes<\/li>\n<li>O programa CES <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2025661479&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2540996211%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Finnovation-awards%252Fhonorees.aspx%26a%3DInnovation%2BAwards&amp;a=Innovation+Awards\" target=\"_blank\" rel=\"nofollow noopener\">Innovation Awards<\/a><\/u> 2024 recebeu mais de 3000 inscri\u00e7\u00f5es, um recorde, e incluiu a IA como uma nova categoria<\/li>\n<li><u><span class=\"xn-person\">Mais de<\/span> 25.000 artigos de conte\u00fado midi\u00e1tico resultaram em mais de 160 bilh\u00f5es de impress\u00f5es da CES 2024<\/u><\/li>\n<\/ul>\n<p><sub>*n\u00fameros pr\u00e9-auditoria<\/sub><\/p>\n<p>&#8220;A CES 2024 trouxe a experi\u00eancia ALL ON (tudo ligado) para a m\u00eddia, executivos e l\u00edderes de pensamento do setor. Em toda a feira e nos palcos das confer\u00eancias da CES, milhares de marcas globais anunciaram novas vis\u00f5es, produtos, investimentos e parcerias&#8221;, disse Kinsey Fabrizio, vice-presidente-s\u00eanior da CTA para a CES e membros.\u00a0&#8220;A tecnologia est\u00e1 solucionando desafios globais, e estamos entusiasmados em ver tantas colabora\u00e7\u00f5es e parcerias come\u00e7arem aqui em <span class=\"xn-location\">Las Vegas<\/span>, e produzir uma feira onde\u00a0os participantes v\u00eam para conhecer, sonhar e solucionar.&#8221;<\/p>\n<p>Assista a todos os destaques e an\u00fancios da CES 2024 &#8211; incluindo toda a programa\u00e7\u00e3o da nossa confer\u00eancia &#8211; com\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1780879913&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2105295769%26u%3Dhttps%253A%252F%252Fvideos.ces.tech%252F%26a%3Dvideo%2Bon%2Bdemand&amp;a=v%C3%ADdeos+%C3%A0+vontade\" target=\"_blank\" rel=\"nofollow noopener\">v\u00eddeos \u00e0 vontade<\/a><\/u>\u00a0e o\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=867649968&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D3672431123%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Fevents-programs%252Fces-tech-talk-podcast.aspx%26a%3DCES%2BTech%2BTalk%2BPodcast&amp;a=podcast+CES+Tech+Talk\" target=\"_blank\" rel=\"nofollow noopener\">podcast CES Tech Talk<\/a><\/u>.<\/p>\n<p><b>Destaques da CES 2024<\/b><\/p>\n<ul type=\"disc\">\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=3139139110&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2808525480%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Fsessions-events%252Fgai.aspx%26a%3DArtificial%2BIntelligence&amp;a=Intelig%C3%AAncia+artificial\" target=\"_blank\" rel=\"nofollow noopener\">Intelig\u00eancia artificial<\/a><\/u><\/b> &#8211; A IA liderou a conversa global na CES 2024. As empresas destacaram o enorme potencial da IA para melhorar nosso mundo com aplicativos de ponta que transformar\u00e3o a forma como nos comunicamos, fazemos neg\u00f3cios e cuidamos uns dos outros.\n<\/li>\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=3448012280&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1820536633%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Ftopics%252Fhuman-security-for-all.aspx%26a%3DHuman%2BSecurity%2Bfor%2BAll%2B&amp;a=Seguran%C3%A7a+humana+para+todos+\" target=\"_blank\" rel=\"nofollow noopener\">Seguran\u00e7a humana para todos <\/a><\/u><\/b>&#8211; A CES estabeleceu o acesso \u00e0 tecnologia como o oitavo pilar da campanha global seguran\u00e7a humana para todos (HS4A), que se concentra no papel fundamental que a tecnologia desempenha para melhorar todos os aspectos da experi\u00eancia humana.\n<p>A tecnologia \u00e9 um catalisador para o futuro, impulsionando solu\u00e7\u00f5es para desafios globais urgentes. Esta semana, na CES, a <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2740235370&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D3114834960%26u%3Dhttps%253A%252F%252Fwww.forcegood.org%252Ffrontend%252Fimg%252F2024-report%252Fpdf%252F2024_Technology_as_a_Force_for_Good_Report_v.1.2_09-01.pdf%26a%3DForce%2Bfor%2BGood&amp;a=Force+for+Good\" target=\"_blank\" rel=\"nofollow noopener\">Force for Good<\/a><\/u> divulgou um novo relat\u00f3rio na CES Research Summit sobre a influ\u00eancia da tecnologia nos valores humanos. Alinhado com as <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=4130732269&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2380917846%26u%3Dhttps%253A%252F%252Fvideos.ces.tech%252Fdetail%252Fvideos%252Fall-ces-2024-videos%252Fvideo%252F6344495164112%252Fces-2024-trends-to-watch-presented-by-cta%253FautoStart%253Dtrue%26a%3DCES%2B2024%2BTech%2BTrends%2Bto%2BWatch&amp;a=tend%C3%AAncias+tecnol%C3%B3gicas+a+serem+observadas+na+CES+2024\" target=\"_blank\" rel=\"nofollow noopener\">tend\u00eancias tecnol\u00f3gicas a serem observadas na CES 2024<\/a><\/u> da CTA, o relat\u00f3rio provou que a conectividade universal e a alavancagem da IA nos valores mobili\u00e1rios humanos melhorar\u00e3o nosso mundo.<\/p>\n<\/li>\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1096405343&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D680169393%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Fsessions-events%252Fkeynotes.aspx%26a%3DKeynotes&amp;a=Palestras\" target=\"_blank\" rel=\"nofollow noopener\">Palestras<\/a><\/u><\/b><b> &#8211; <\/b>Pela primeira vez, a marca de beleza <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2331918966&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2589996387%26u%3Dhttps%253A%252F%252Flive.ces.tech%252Fdetail%252F6344566628112%252Fcta-state-of-the-industry-address-and-loral-keynote%26a%3DL%2527Or%25C3%25A9al%2BGroupe&amp;a=+L%27Or%C3%A9al+Groupe\" target=\"_blank\" rel=\"nofollow noopener\"> L&#8217;Or\u00e9al Groupe<\/a><\/u> ocupou o centro do palco em uma palestra da CES. Juntamente com parceiros e a atriz <span class=\"xn-person\">Eva Longoria<\/span>, a L&#8217;Or\u00e9al compartilhou uma vis\u00e3o da tecnologia de beleza inclusiva que melhora vidas em todo o mundo e destacou novos produtos e aquisi\u00e7\u00f5es.\n<p>Os CEOs da Best Buy, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=877320567&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D713839207%26u%3Dhttps%253A%252F%252Flive.ces.tech%252Fdetail%252F6344590253112%252Felevance-health-keynote%26a%3DElevance%2BHealth&amp;a=Elevance+Health\" target=\"_blank\" rel=\"nofollow noopener\">Elevance Health<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1788746318&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2255677184%26u%3Dhttps%253A%252F%252Fvideos.ces.tech%252Fdetail%252Fvideos%252Fces-keynotes%252Fvideo%252F6344634438112%252Fhd-hyundai-keynote%253FautoStart%253Dtrue%26a%3DHD%2BHyundai&amp;a=HD+Hyundai\" target=\"_blank\" rel=\"nofollow noopener\">HD Hyundai<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2832769103&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1979011297%26u%3Dhttps%253A%252F%252Flive.ces.tech%252Fdetail%252F6344699740112%252Fintel-keynote%26a%3DIntel&amp;a=Intel\" target=\"_blank\" rel=\"nofollow noopener\">Intel<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=3602953831&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1170502005%26u%3Dhttps%253A%252F%252Flive.ces.tech%252Fdetail%252F6344700624112%252Fnasdaq-keynote%26a%3DNasdaq&amp;a=Nasdaq\" target=\"_blank\" rel=\"nofollow noopener\">Nasdaq<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2925281589&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D247452841%26u%3Dhttps%253A%252F%252Flive.ces.tech%252Fdetail%252F6344697977112%252Fqualcomm-keynote%26a%3DQualcomm&amp;a=Qualcomm\" target=\"_blank\" rel=\"nofollow noopener\">Qualcomm<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=437111737&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D200535956%26u%3Dhttps%253A%252F%252Flive.ces.tech%252Fdetail%252F6344520939112%252Fsiemens-keynote%26a%3DSiemens&amp;a=Siemens\" target=\"_blank\" rel=\"nofollow noopener\">Siemens<\/a><\/u>, <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=3573132920&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2799517464%26u%3Dhttps%253A%252F%252Flive.ces.tech%252Fdetail%252F6344569591112%252Fc-space-keynote-brand-loyalty-in-the-age-of-always-on%26a%3DSnap&amp;a=Snap\" target=\"_blank\" rel=\"nofollow noopener\">Snap<\/a><\/u> e <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1576125635&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D518751856%26u%3Dhttps%253A%252F%252Flive.ces.tech%252Fdetail%252F6344578186112%252Fwalmart-keynote%26a%3DWalmart&amp;a=Walmart\" target=\"_blank\" rel=\"nofollow noopener\">Walmart<\/a><\/u> tamb\u00e9m subiram ao palco para apresentar novas colabora\u00e7\u00f5es entre setores, destacar parcerias com l\u00edderes de tecnologia empresarial e anunciar novos produtos.&#8221;<\/p>\n<\/li>\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1764926044&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D3266818329%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Ftopics%252Ftopics%252Fstartups.aspx%26a%3DStartups&amp;a=Startups\" target=\"_blank\" rel=\"nofollow noopener\">Startups<\/a><\/u><\/b><b> &#8211; <\/b>O Eureka Park cresceu este ano com um recorde de mais de 1400 startups, incluindo pavilh\u00f5es de pa\u00edses representando Fran\u00e7a, It\u00e1lia, <span class=\"xn-location\">Israel<\/span>, Jap\u00e3o, Coreia, Holanda e Ucr\u00e2nia.\n<\/li>\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2217517534&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1739525943%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Ftopics%252Ftopics%252Fvehicle-technology.aspx%26a%3DMobility&amp;a=Mobilidade\" target=\"_blank\" rel=\"nofollow noopener\">Mobilidade<\/a><\/u><\/b><b> &#8211; <\/b>Com mais de 600 expositores de mobilidade, a CES \u00e9 um dos maiores e mais r\u00e1pidos eventos globais de autom\u00f3veis, mobilidade e transporte do mundo. Os expositores mostraram o ecossistema da mobilidade, com revela\u00e7\u00f5es globais que destacam o futuro dos ve\u00edculos aut\u00f4nomos, ve\u00edculos el\u00e9tricos, micromobilidade, ve\u00edculos definidos por software e carros voadores, al\u00e9m do futuro da mobilidade assistida e dos sistemas de seguran\u00e7a.\n<p><b>Os expositores inclu\u00edram:<\/b> BMW, Honda, Hyundai, Kia, Magna, Mercedes, Paccar, Recaro, Sony, Supernal, Togg e Vinfast.<\/p>\n<\/li>\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2919930564&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D3285064718%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Ftopics%252Ftopics%252Fsustainability.aspx%26a%3DSustainability%25C2%25A0&amp;a=Sustentabilidade+\" target=\"_blank\" rel=\"nofollow noopener\">Sustentabilidade <\/a><\/u><\/b>&#8211; Os expositores da CES 2024 mostraram seu compromisso com solu\u00e7\u00f5es sustent\u00e1veis por meio de tecnologias, produtos e servi\u00e7os para reduzir as emiss\u00f5es e o desperd\u00edcio, simplificando a eletrifica\u00e7\u00e3o, desenvolvendo fontes de energia renov\u00e1veis e experimentando novas tecnologias, como a reciclagem de baterias.\n<p><b>Os expositores inclu\u00edram:<\/b> <span class=\"xn-money\">3M<\/span>, Caterpillar, Doosan, Goodyear, Jackery, John Deere, HD Hyundai, Kubota, Midbar, Nasdaq, Panasonic, Siemens e SK Group.<\/p>\n<\/li>\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=449456405&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D354684110%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Ftopics%252Ftopics%252Fdigital-health.aspx%26a%3DDigital%2BHealth%25C2%25A0&amp;a=Sa%C3%BAde+digital+\" target=\"_blank\" rel=\"nofollow noopener\">Sa\u00fade digital <\/a><\/u><\/b>&#8211; Foram destacadas ferramentas e tecnologias destinadas a reduzir custos, melhorar a equidade na sa\u00fade e salvar vidas. As inova\u00e7\u00f5es inclu\u00edram terap\u00eautica digital, bem-estar mental, tecnologia do sono, tecnologia de sa\u00fade da mulher e telemedicina. Na <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1527541976&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1964305622%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Fsessions-events%252Fdigital-health-summit.aspx%26a%3DDigital%2BHealth%2BSummit&amp;a=Digital+Health+Summit\" target=\"_blank\" rel=\"nofollow noopener\">Digital Health Summit<\/a> <\/u>da CES, <span class=\"xn-person\">Mark Cuban<\/span> e sua Cost Plus Drug Company deram a not\u00edcia sobre uma nova parceria, enquanto multid\u00f5es se juntaram ao mixer e programa\u00e7\u00e3o de Sa\u00fade Digital com funcion\u00e1rios da FDA e de todo o espa\u00e7o de pol\u00edticas de sa\u00fade.\n<p>Durante o concurso de apresenta\u00e7\u00e3o da CTA Foundation, oito startups apresentaram sua tecnologia de sa\u00fade para um p\u00fablico de p\u00e9. Parab\u00e9ns \u00e0 Augmental, vencedora do grande pr\u00eamio, e \u00e0 Proxy Health, vencedora dos pr\u00eamios de escolha do p\u00fablico e de seguran\u00e7a do paciente.<\/p>\n<p><b>Os expositores e patrocinadores inclu\u00edram:<\/b> Abbott, American Medical Association, American Psychological Association, Dassault Syst\u00e8mes, Humetrix, Moderna, NuraLogix, Philips, ResMed, Withings, Xenco Medical.<\/p>\n<\/li>\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=831853146&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D3425989877%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Ftopics%252Ftopics%252Faccessibility.aspx%26a%3DAccessibility&amp;a=Acessibilidade\" target=\"_blank\" rel=\"nofollow noopener\">Acessibilidade<\/a><\/u><\/b><b> e <\/b><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1750124811&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D3798333915%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Ftopics%252Fdiversity-inclusion%252Finnovation-for-all-programming-at-ces-2024.aspx%26a%3DInnovation%2Bfor%2BAll&amp;a=Inova%C3%A7%C3%A3o+para+todos\" target=\"_blank\" rel=\"nofollow noopener\">Inova\u00e7\u00e3o para todos<\/a><\/u><\/b> &#8211; A CES 2024 promoveu uma plataforma centrada no design universal para que o diversificado setor de tecnologia se reunisse e conversasse sobre a pr\u00f3xima onda de inova\u00e7\u00e3o. A CES apresentou sess\u00f5es sobre diversidade no setor de tecnologia, uma onda de novas tecnologias que ir\u00e3o melhorar vidas e avan\u00e7os em jogos acess\u00edveis. A CTA anunciou tamb\u00e9m uma nova parceria de investimento na TFX Capital, que apoia empreendedores veteranos no setor de tecnologia. Os participantes presenciaram, ouviram e experimentaram nos avan\u00e7os no setor de sa\u00fade, garantindo que a tecnologia preenchesse as lacunas no atendimento por meio de c\u00e2meras de teste oftalmol\u00f3gico aprimoradas ou utilizando a tecnologia de fala orientada por IA para simular uma voz natural para pessoas com dist\u00farbios da fala. Os \u00f3culos auditivos Nuance Audio da EssilorLuxottica transformaram o que os \u00f3culos podem fazer.\n<ul type=\"disc\">\n<li>&#8211; <b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=464633134&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D3195185634%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Ftopics%252Ftopics%252Fentertainment-content.aspx%26a%3DC%2BSpace%253A%2BEntertainment%2Band%2BContent&amp;a=C+Space%3A+Entretenimento+e+conte%C3%BAdo\" target=\"_blank\" rel=\"nofollow noopener\">C Space: Entretenimento e conte\u00fado<\/a><\/u><\/b> &#8211; diretores de marketing (CMOs), diretores de comunica\u00e7\u00e3o (CCOs) e diretores de experi\u00eancia do usu\u00e1rio (CXOs) convergiram na CES para conversas e exposi\u00e7\u00f5es, inclusive no C Space, que se estendeu por ARIA, Vdara e Cosmopolitan. Os participantes dos setores de marketing, entretenimento e m\u00eddia exploraram as tend\u00eancias tecnol\u00f3gicas que afetam o consumo de conte\u00fado, a IA, a TV program\u00e1tica e conectada, a publicidade e o comportamento do consumidor &#8211; incluindo o atendimento \u00e0 Gera\u00e7\u00e3o Z.\n<\/li>\n<li>&#8211; <b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=4208185356&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2870504428%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Ftopics%252Ftopics%252Fgaming-esports.aspx%26a%3DGaming%2B%2526%2BE-Sports&amp;a=Jogos+e+esportes+eletr%C3%B4nicos\" target=\"_blank\" rel=\"nofollow noopener\">Jogos e esportes eletr\u00f4nicos<\/a><\/u><\/b> &#8211; Os jogos evolu\u00edram dos dias de console e PC focados em entretenimento para uma plataforma social usada pela maioria dos adultos no mundo inteiro. O incentivo a controles e outros acess\u00f3rios de jogos com padr\u00f5es de design inclusivos possibilitar\u00e1 que mais consumidores se tornem jogadores. De modo semelhante, os avan\u00e7os na tecnologia de legendas e nos aparelhos auditivos garantir\u00e3o que o setor de entretenimento melhore a acessibilidade.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p class=\"prnml40\"><b>Os expositores inclu\u00edram:\u00a0<\/b>AARP<span>: <\/span>AARP<span>: <\/span>AgeTech Collaborative<span>, <\/span>Bandai Namco<span>, <\/span>EssilorLuxottica<span>, <\/span>Garmin<span>, <\/span>LG<span>, Meta, Microsoft, Netflix, <\/span>Nvidia<span>, <\/span>Razer<span>, Samsung, <\/span>SpaceX<span>\/<\/span>Starlink<span>, <\/span>Whispp<span> e <\/span>Ubisoft<span>.<\/span><\/p>\n<ul type=\"disc\">\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2514547854&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1241312689%26u%3Dhttps%253A%252F%252Fwww.cta.tech%252FWho-We-Are%252F100-Year-Anniversary%26a%3DCTA%2527s%2B100th%2BAnniversary&amp;a=100%C2%BA+anivers%C3%A1rio+da+CTA\" target=\"_blank\" rel=\"nofollow noopener\">100\u00ba anivers\u00e1rio da CTA<\/a><\/u><\/b> &#8211; A CTA deu in\u00edcio ao seu 100<sup>\u00ba<\/sup> anivers\u00e1rio na CES 2024, comemorando um s\u00e9culo de incentivo \u00e0 inova\u00e7\u00e3o, defendendo pol\u00edticas favor\u00e1veis \u00e0 inova\u00e7\u00e3o, capturando tend\u00eancias emergentes em pesquisa de mercado, desenvolvendo padr\u00f5es de consenso e reunindo inovadores para resolver alguns dos maiores desafios do mundo.\n<\/li>\n<li><b><u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=45493289&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1483013890%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Fsessions-events%252Fips.aspx%26a%3DInnovation%2BPolicy%2BSummit&amp;a=Innovation+Policy+Summit\" target=\"_blank\" rel=\"nofollow noopener\">Innovation Policy Summit<\/a><\/u><\/b> &#8211; Em um momento de incerteza global e avan\u00e7o tecnol\u00f3gico r\u00e1pido, l\u00edderes governamentais compartilharam uma vis\u00e3o otimista da regulamenta\u00e7\u00e3o para capacitar a inova\u00e7\u00e3o tecnol\u00f3gica, inclusive indo na IA. <span class=\"xn-person\">Mais de<\/span> 160 autoridades governamentais internacionais, federais, estaduais e locais, al\u00e9m de suas equipes, participaram do Programa L\u00edderes em Tecnologia e da IPS, que reuniu os principais inovadores e formuladores de pol\u00edticas para discutir o futuro de quest\u00f5es urgentes de pol\u00edtica tecnol\u00f3gica, incluindo privacidade, inova\u00e7\u00e3o em sa\u00fade, pol\u00edtica comercial, concorr\u00eancia, intelig\u00eancia artificial e ve\u00edculos aut\u00f4nomos.\n<p>Entre as principais autoridades governamentais presentes na CES 2024 estavam os senadores dos EUA John Hickenlooper (D-CO), <span class=\"xn-person\">Ben Ray Lujan<\/span> (D-NM), <span class=\"xn-person\">Cynthia Lummis<\/span> (R-WY), <span class=\"xn-person\">Catherine Cortez Masto<\/span> (D-NV) e <span class=\"xn-person\">Jacky Rosen<\/span> (D-NV), o comiss\u00e1rio da FDA Robert Califf, os comiss\u00e1rios da FCC Brendan Carr e <span class=\"xn-person\">Anna Gomez<\/span>, a comiss\u00e1ria da FTC Rebecca Slaughter, a assistente adjunta do presidente e conselheira adjunta de seguran\u00e7a nacional para tecnologia cibern\u00e9tica e emergente <span class=\"xn-person\">Anne Neuberger<\/span>, presidente da Comiss\u00e3o de Seguran\u00e7a de Produtos de Consumo dos EUA (CPS) e a presidente da FTC. S. Consumer Product Safety Commission (CPSC) <span class=\"xn-person\">Alexander Hoehn-Saric<\/span> e o secret\u00e1rio assistente de seguran\u00e7a de investimentos do Departamento do Tesouro dos EUA Paul Rosen. A CES tamb\u00e9m atraiu dezenas de autoridades governamentais de todo o mundo e organiza\u00e7\u00f5es internacionais, incluindo o Enviado da ONU para Tecnologia Amandeep Singh Gill.<\/li>\n<\/ul>\n<p>Visite a\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=952768619&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2963438849%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252F%26a%3DCES&amp;a=CES\" target=\"_blank\" rel=\"nofollow noopener\">CES<\/a><\/u>\u00a0ou o\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2904516206&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D3803888941%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Flogistics%252Fces-app.aspx%26a%3DCES%2BApp&amp;a=aplicativo+CES\" target=\"_blank\" rel=\"nofollow noopener\">aplicativo CES<\/a><\/u>\u00a0, patrocinado pelo Walmart,\u00a0para palestras, sess\u00f5es e an\u00fancios de produtos. Veja a\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=2594449705&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1545716246%26u%3Dhttps%253A%252F%252Fwww.ces.tech%252Fmedia%252Fmultimedia%252Fmedia-photos.aspx%26a%3Dhigh-res%2Bimage%2Bgallery&amp;a=galeria+de+imagens+em+alta+resolu%C3%A7%C3%A3o\" target=\"_blank\" rel=\"nofollow noopener\">galeria de imagens em alta resolu\u00e7\u00e3o<\/a><\/u>\u00a0e\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1812390293&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D677685824%26u%3Dhttps%253A%252F%252Fwww.cesbroll.com%252F%26a%3Ddownload%2BB-roll&amp;a=baixo+o+B-roll\" target=\"_blank\" rel=\"nofollow noopener\">baixo o B-roll<\/a><\/u>.<\/p>\n<p>Estaremos TODOS JUNTOS novamente quando a CES retornar a <span class=\"xn-location\">Las Vegas<\/span> de 7 a 10 de janeiro de 2025.<\/p>\n<p><b>Sobre a CES<\/b><br \/>A CES<sup>&reg;<\/sup>\u00a0\u00e9 o maior evento de tecnologia do mundo &#8211; o campo de provas para tecnologias revolucion\u00e1rias e inovadores globais. \u00c9 o evento onde as maiores marcas do mundo realizam neg\u00f3cios e encontram novos parceiros, e o lugar onde os inovadores mais expressivos sobem ao palco. De propriedade e produzida pela Consumer Technology Association (CTA)<sup>&reg;<\/sup>, a CES apresenta todos os aspectos do setor de tecnologia. A CES 2025 acontecer\u00e1 de 7 a 10 de janeiro de 2025, em <span class=\"xn-location\">Las Vegas<\/span>. Saiba mais em\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1530777611&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D3429119839%26u%3Dhttp%253A%252F%252Fwww.ces.tech%252F%26a%3DCES.tech&amp;a=CES.tech\" target=\"_blank\" rel=\"nofollow noopener\">CES.tech<\/a><\/u>\u00a0e siga a CES nas\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=3582366586&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D4027183664%26u%3Dhttp%253A%252F%252Fwww.ces.tech%252FNews%252FCES-Social%26a%3Dsocial&amp;a=redes+sociais\" target=\"_blank\" rel=\"nofollow noopener\">redes sociais<\/a><\/u>.<\/p>\n<p><b>Sobre a Consumer Technology Association<\/b><br \/>Como a maior associa\u00e7\u00e3o de com\u00e9rcio tecnol\u00f3gico da Am\u00e9rica do Norte, a CTA<sup>&reg; <\/sup>\u00e9?o setor de tecnologia. Nossos membros s\u00e3o os principais inovadores do mundo &#8211; desde startups at\u00e9 marcas globais &#8211; ajudando a apoiar mais de 18 milh\u00f5es de empregos americanos. A CTA \u00e9 propriet\u00e1ria e produz a <sup>CES&reg;<\/sup>\u00a0 &#8211; o maior e mais influente evento de tecnologia do mundo. Encontre-nos em <u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=1087733103&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D840470700%26u%3Dhttp%253A%252F%252Fwww.cta.tech%252F%26a%3DCTA.tech&amp;a=CTA.tech\" target=\"_blank\" rel=\"nofollow noopener\">CTA.tech<\/a><\/u>. Siga-nos em?<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=812619024&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D1566227074%26u%3Dhttps%253A%252F%252Ftwitter.com%252FCTATech%26a%3D%2540CTAtech&amp;a=%40CTAtech\" target=\"_blank\" rel=\"nofollow noopener\">@CTAtech<\/a><\/u>.<\/p>\n<p>Logotipo &#8211;\u00a0<u><a href=\"https:\/\/c212.net\/c\/link\/?t=0&amp;l=pt&amp;o=4067545-1&amp;h=3429036367&amp;u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4067545-1%26h%3D2740001423%26u%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F2212991%252FCES_CTA_Logo.jpg%26a%3Dhttps%253A%252F%252Fmma.prnewswire.com%252Fmedia%252F2212991%252FCES_CTA_Logo.jpg&amp;a=https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F2212991%2FCES_CTA_Logo.jpg\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/mma.prnewswire.com\/media\/2212991\/CES_CTA_Logo.jpg<\/a><\/u><\/p>\n<p>\u00a0<\/p>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=PT11350&amp;sd=2024-01-14\" \/> View original content:<a id=\"PRNURL\" rel=\"nofollow noopener\" href=\"https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/ces-2024-a-plataforma-global-que-define-nosso-futuro-302034198.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/ces-2024-a-plataforma-global-que-define-nosso-futuro-302034198.html<\/a><\/p>\n<p>FONTE  Consumer Technology Association<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT11350&amp;Transmission_Id=202401141755PR_NEWS_LATAM____PT11350&amp;DateId=20240114\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n<p>A <b>OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da <b>OESP<\/b> e s\u00e3o de inteira responsabilidade da <b>PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"PR NEWSWIRE Executivos de tecnologia e l\u00edderes globais escolhem a CES para IA, acessibilidade, sa\u00fade digital e mobilidade LAS VEGAS, 14 de janeiro de 2024 \/PRNewswire\/ &#8212; A","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-85473","post","type-post","status-publish","format-standard","hentry","category-prnewsbrasil"],"acf":[],"_links":{"self":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts\/85473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/comments?post=85473"}],"version-history":[{"count":0,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts\/85473\/revisions"}],"wp:attachment":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/media?parent=85473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/categories?post=85473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/tags?post=85473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}