{"id":80472,"date":"2023-11-22T16:13:00","date_gmt":"2023-11-22T19:13:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewseconomia\/blackfriday-western-union-lanca-campanha-para-a-yelloweek-3\/"},"modified":"2023-11-22T16:13:00","modified_gmt":"2023-11-22T19:13:00","slug":"blackfriday-western-union-lanca-campanha-para-a-yelloweek-3","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewseconomia\/blackfriday-western-union-lanca-campanha-para-a-yelloweek-3\/","title":{"rendered":"Blackfriday: Western Union lan\u00e7a campanha para a Yelloweek"},"content":{"rendered":"

PR NEWSWIRE<\/b><\/p>\n

\nS\u00c3O PAULO<\/span>, 22 de novembro de 2023<\/span> \/PRNewswire\/ — A\u00a0Western Union<\/b>\u00a0(NYSE: WU), l\u00edder mundial em servi\u00e7os de pagamentos e transfer\u00eancias de dinheiro, promover\u00e1 a Yelloweek, a Black Friday de c\u00e2mbio da Western Union no Brasil. Para marcar o lan\u00e7amento, a empresa desenvolveu uma agressiva campanha com vers\u00f5es para o digital e r\u00e1dios, que ser\u00e1 distribu\u00edda nas 55 cidades em que a empresa est\u00e1 presente com as suas lojas pr\u00f3prias.<\/p>\n

As pe\u00e7as digitais foram criadas pela aunica, e tem p\u00fablico-alvo clientes e futuros clientes que est\u00e3o se planejando para uma viagem internacional e precisam comprar a moeda; e para aqueles com interesse em c\u00e2mbio, finan\u00e7as e mercado internacional. A campanha foi dividida em duas partes: aquecimento, que ocorre a partir de 06 de novembro \u00a0e vai at\u00e9 o dia 23, quando ser\u00e3o apresentadas as vantagens de aguardar a Yelloweek para a compra de moedas estrangeiras, seja ela em esp\u00e9cie ou cart\u00e3o pr\u00e9-pago e a etapa final que \u00e9 a comunica\u00e7\u00e3o da promo\u00e7\u00e3o e ocorre durante a semana da campanha, entre 24 de novembro e 2 de dezembro.<\/p>\n

Sobre a campanha<\/u><\/b><\/p>\n

Durante a Yelloweek, a Black Friday da Western Union, a empresa pagar\u00e1 o IOF do cliente na compra de moeda estrangeira. Al\u00e9m da possibilidade de compra de todas as moedas dispon\u00edveis nas 92 lojas pr\u00f3prias da empresa, em 2023 a empresa incluiu o Cart\u00e3o Viagem Pr\u00e9-pago Internacional (Travel Money) na campanha e assim, o cliente pode levar dinheiro para a viagem com mais tranquilidade e seguran\u00e7a. A aquisi\u00e7\u00e3o do cart\u00e3o pode ser feita em toda a rede pr\u00f3pria da marca, sendo poss\u00edvel recarregar at\u00e9 seis moedas diferentes: d\u00f3lar americano, d\u00f3lar canadense, d\u00f3lar australiano, d\u00f3lar neozeland\u00eas, euro e libra.<\/p>\n

\n\"\"<\/a><\/p>\n<\/div>\n

Ficha t\u00e9cnica:
<\/b>Ag\u00eancia<\/b>: aunica
Diretora de Opera\u00e7\u00f5es – Customer Success:<\/b>\u00a0Priscila Santos
Planejamento e Estrat\u00e9gia<\/b>: Gleissieli Souza e Pedro Lenci<\/span>
Diretor de Arte<\/b>: Jefferson Silva<\/span>
Atendimento<\/b>: Caio C\u00e9sar
Designe<\/b>r: Lucas Eliseo<\/span>
Redator<\/b>: Leda Gambus
Motion Design<\/b>: Rafael Viana<\/span><\/p>\n

Sobre a <\/b>Western Union<\/a>
<\/b>L\u00edder em servi\u00e7os globais de pagamento e remessas internacionais, a Western Union conecta consumidores, empresas, institui\u00e7\u00f5es financeiras e governos por meio de uma das redes de maior alcance do mundo, acessando bilh\u00f5es de contas banc\u00e1rias, carteiras e cart\u00f5es digitais e uma rede global substancial de varejo, em mais de 200 pa\u00edses e territ\u00f3rios e com aproximadamente 130 moedas. No Brasil, a empresa opera 1.400 pontos de varejo, sendo 92 lojas pr\u00f3prias, e oferece uma ampla gama de servi\u00e7os, incluindo transfer\u00eancia de dinheiro<\/a>, servi\u00e7os digitas, c\u00e2mbio de moedas e seguro de viagem. Para saber mais, visite westernunion.com ou fa\u00e7a o download do App <\/a>Western Union. Para mais informa\u00e7\u00f5es acesse: https:\/\/corretorawesternunion.com.br\/<\/a><\/p>\n

Planin<\/a><\/b>\u00a0– Assessoria de Imprensa da Western Union
<\/b>Ang\u00e9lica Consiglio, Beatriz Imenes e equipe – www.planin.com<\/a>
wu@planin.com<\/a>\u00a0– Tel.: (11) 2138-8940 – Cel.: (11) 99552-6730<\/p>\n

Foto – https:\/\/mma.prnewswire.com\/media\/2283715\/Picture1.jpg<\/a><\/p>\n

<\/div>\n

FONTE Western Union<\/p>\n<\/div>\n

\"\"<\/p>\n

A OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da OESP<\/b> e s\u00e3o de inteira responsabilidade da PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"PR NEWSWIRE S\u00c3O PAULO, 22 de novembro de 2023 \/PRNewswire\/ — A\u00a0Western Union\u00a0(NYSE: WU), l\u00edder mundial em servi\u00e7os de pagamentos e transfer\u00eancias de dinheiro, promover\u00e1 a Yelloweek, a","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-80472","post","type-post","status-publish","format-standard","hentry","category-prnewseconomia"],"acf":[],"yoast_head":"\nBlackfriday: Western Union lan\u00e7a campanha para a Yelloweek - 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