{"id":66470,"date":"2023-05-22T18:58:00","date_gmt":"2023-05-22T21:58:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewseconomia\/66470\/dia-das-maes-ticket-medio-no-e-commerce-aumenta-25-2\/"},"modified":"2023-05-22T18:58:00","modified_gmt":"2023-05-22T21:58:00","slug":"dia-das-maes-ticket-medio-no-e-commerce-aumenta-25-2","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewseconomia\/dia-das-maes-ticket-medio-no-e-commerce-aumenta-25-2\/","title":{"rendered":"Dia das M\u00e3es: ticket m\u00e9dio no e-commerce aumenta 25%"},"content":{"rendered":"<p><b>PR NEWSWIRE<\/b><\/p>\n<div class=\"xn-content\">\n<p class=\"prntac\"><i>30% das vendas totais foram registradas na semana anterior \u00e0 data<\/i><\/p>\n<p><span class=\"legendSpanClass\">S\u00c3O PAULO<\/span>, <span class=\"legendSpanClass\">22 de maio de 2023<\/span> \/PRNewswire\/ &#8212; \u00a0As vendas para o Dia das M\u00e3es em 2023 apresentaram um desempenho positivo, de acordo com dados da base de clientes da Linx, empresa do grupo StoneCo. especialista em tecnologia para o varejo. A an\u00e1lise, que considerou o per\u00edodo de 14 de abril at\u00e9 o Dia das M\u00e3es (14 de maio), mostrou que o ticket m\u00e9dio de compras realizadas em e-commerce cresceu 25% em rela\u00e7\u00e3o ao mesmo per\u00edodo do ano passado, enquanto o aumento foi de 19% em lojas f\u00edsicas.<\/p>\n<p>Ainda de acordo com o levantamento, de todas as compras realizadas h\u00e1 um m\u00eas do Dia das M\u00e3es, 30% foram registradas somente na semana anterior \u00e0 data. Para <span class=\"xn-person\">Tiago Mello<\/span>, CMO e CPO da Linx, os dados mostram que &#8220;os varejistas podem seguir preparando seus estoques e produtos para as famosas compras de &#8216;\u00faltima hora&#8217; e investindo em omnicanalidade para atender a demanda, tanto em lojas f\u00edsicas, quanto em e-commerces&#8221;.<\/p>\n<p>As lojas omnichannel tamb\u00e9m\u00a0 tiveram um aumento significativo no ticket m\u00e9dio, que subiu 15% em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2022.\u00a0 A op\u00e7\u00e3o de retirada em loja\/lockers se destacou, representando 26% dos pedidos em 2023, um crescimento de 13% se comparado ao ano anterior.<\/p>\n<p><b>Sobre a Linx<\/b><\/p>\n<p>A Linx, empresa do grupo StoneCo, \u00e9 l\u00edder e especialista em tecnologia para o varejo no mercado de software para gest\u00e3o. Com atua\u00e7\u00e3o em 26 segmentos e um portf\u00f3lio composto por mais de 180 solu\u00e7\u00f5es, que ajudam desde empreendedores a grandes varejistas, a Linx oferece o maior ecossistema para o varejo da Am\u00e9rica Latina. A empresa atende a mais de 160.000 lojas f\u00edsicas ou online e contribui para a emiss\u00e3o de mais de 2.7 bilh\u00f5es de notas fiscais por ano. Para saber mais, acesse: <u><a href=\"http:\/\/www.linx.com.br\/imprensa\" target=\"_blank\" rel=\"nofollow noopener\">www.linx.com.br\/imprensa<\/a><\/u><\/p>\n<p>FONTE  Linx<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT07828&amp;Transmission_Id=202305221755PR_NEWS_LATAM____PT07828&amp;DateId=20230522\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n<p>A <b>OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da <b>OESP<\/b> e s\u00e3o de inteira responsabilidade da <b>PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"PR NEWSWIRE 30% das vendas totais foram registradas na semana anterior \u00e0 data S\u00c3O PAULO, 22 de maio de 2023 \/PRNewswire\/ &#8212; \u00a0As vendas para o Dia das M\u00e3es em 2023 apresentaram um desempenho","protected":false},"author":1,"featured_media":66471,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[29],"tags":[],"class_list":["post-66470","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prnewseconomia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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