{"id":62578,"date":"2022-12-16T16:12:00","date_gmt":"2022-12-16T19:12:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/2022\/12\/16\/adidasecommongoalaceleramamudancaparaambasasmetadesdofutebolcom1%decompromissoparaprojetosquetrabalhamparaumfuturodeigualdadedegenero\/"},"modified":"2022-12-16T16:12:00","modified_gmt":"2022-12-16T19:12:00","slug":"adidasecommongoalaceleramamudancaparaambasasmetadesdofutebolcom1%decompromissoparaprojetosquetrabalhamparaumfuturodeigualdadedegenero","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsesportes\/adidasecommongoalaceleramamudancaparaambasasmetadesdofutebolcom1%decompromissoparaprojetosquetrabalhamparaumfuturodeigualdadedegenero\/","title":{"rendered":"ADIDASECOMMONGOALACELERAMAMUDAN\u00c7APARAAMBASASMETADESDOFUTEBOLCOM1%DECOMPROMISSOPARAPROJETOSQUETRABALHAMPARAUMFUTURODEIGUALDADEDEG\u00caNERO"},"content":{"rendered":"<p><b>PRNEWSWIRE<\/b><\/p>\n<divclass=\"xn-newslines\"><h1class=\"xn-hedline\">ADIDASECOMMONGOALACELERAMAMUDAN\u00c7APARAAMBASASMETADESDOFUTEBOLCOM1%DECOMPROMISSOPARAPROJETOSQUETRABALHAMPARAUMFUTURODEIGUALDADEDEG\u00caNERO<\/h1>\n<pclass=\"xn-distributor\">PRNewswire<\/p>\n<pclass=\"xn-dateline\">HERZOGENAURACH,Alemanha,16dedezembrode2022<\/p>\n<\/div>\n<divclass=\"xn-content\"><ultype=\"disc\">\n<li><b>1<\/b>\u00a0<b>%dasvendasl\u00edquidasdebolasoficiaisdaFIFAWorldCupCatar2022destinam-seexclusivamenteaprojetoscomfoconaequidadedeg\u00eanero<\/b><\/li>\n<li><b>OinvestimentoviaCommonGoalpermitequeaimplementa\u00e7\u00e3odaestruturado&#8217;GlobalGoal5Accelerator&#8217;sejaexpandidaemnovospa\u00edsesecontinentes<\/b>\u00a0<\/li>\n<li><b>Impulsionandoaimport\u00e2nciadaigualdadeparaambososladosdojogo,aadidasusaapoderosa&#8221;Meiabola&#8221;nafinaldaWorldCupparamostrarqueooutroladodofutebolaguarda<\/b>\u00a0<\/li>\n<\/ul>\n<p><spanclass=\"legendSpanClass\">HERZOGENAURACH,Alemanha<\/span>,<spanclass=\"legendSpanClass\">16dedezembrode2022<\/span>\/PRNewswire\/&#8211;Hoje,aAdidasrevelaopr\u00f3ximopassoemsuaparceriaglobalcomaCommonGoal?quevisaimpulsionaraigualdadedeg\u00eaneronofutebol,apoiandoiniciativasdebasequeaumentamoacessoaoesporteparamulheresemeninas,dentroeforadocampo.<\/p>\n<divid=\"prni_dvprnejpge483left\"dir=\"ltr\"style=\"width:100%;text-align:left;\"><imgid=\"prnejpge483left\"title=\"ADIDASANDCOMMONGOALACCELERATECHANGEFORBOTHHALVESOFFOOTBALLWITH1%PLEDGETOPROJECTSWORKINGTOWARDSGENDEREQUALFUTURE\"src=\"https:\/\/mma.prnewswire.com\/media\/1970388\/adidas_Logo.jpg\"alt=\"ADIDASANDCOMMONGOALACCELERATECHANGEFORBOTHHALVESOFFOOTBALLWITH1%PLEDGETOPROJECTSWORKINGTOWARDSGENDEREQUALFUTURE\"align=\"middle\"data-name=\"url$https%3A%2F%2Fmma.prnewswire.com%2Fmedia%2F1970388%2Fadidas_Logo.jpg;width$400;height$251\"\/><\/div>\n<p>Ocompromissodaadidascontar\u00e1com1%dasvendasl\u00edquidasdasbolasdejogosoficiaisdaCopadoMundoFIFACatar2022,AlHilmeAlRihla,contribuindoparao&#8221;GlobalGoal5Accelerator&#8221;daCommonGoal;umprojetocoletivoparaaumentaraparticipa\u00e7\u00e3o,arepresenta\u00e7\u00e3oealideran\u00e7afemininasnosjogosdebase.Oprogramaseconcentraemaumentaraparticipa\u00e7\u00e3odasmeninas,bemcomoapropor\u00e7\u00e3odetreinadorasel\u00edderesfemininasnofutebolparabonsprogramascomunit\u00e1rios,ajudandoagarantirquecadaparticipantetenhaummodelodeatletafemininaemsuacomunidade.<\/p>\n<p>Oan\u00fanciovememummomento-chavenocalend\u00e1riodofutebol.\u00c0medidaqueumtorneiochegaaofim,outroaparecenohorizonte\u00e0medidaqueacontagemregressivaparaaCopadoMundoFIFAWomenAustr\u00e1liaeNovaZel\u00e2ndia2023?-opr\u00f3ximograndemomentonocalend\u00e1rioglobaldofutebol-aumenta.Combasenapercep\u00e7\u00e3odequeapenas14%dostorcedoresdaGenZdaCopadoMundomasculinadar\u00e3oseuapoio\u00e0WorldCup(GWI),aadidasusar\u00e1osholofotesdafinalparamostrarapaix\u00e3o,ahabilidadeeosofrimentoqueaguardamostorcedoresnametadedofutebolquecontinuacrescendoexponencialmenteacadatemporada;emaudi\u00eanciaeparticipa\u00e7\u00e3o.Antesdoin\u00edciodafinalnodomingo,a&#8221;metade&#8221;AlHilmespecialmentecriadacomumamensagemimportante&#8221;<b>Este\u00e9umjogodeduasmetades<\/b>&#8220;ser\u00e1colocadanafrentedomundoparaaumentaraimport\u00e2nciadereconhecerqueojogomasculino\u00e9apenasmetadedofutebol.<\/p>\n<p>Oinvestimentofacilitar\u00e1aexpans\u00e3odo&#8221;GlobalGoal5Accelerator&#8221;naAm\u00e9ricaLatina,OrienteM\u00e9dio,\u00c1sia-Pac\u00edficoeEuropa,causandoumimpactorealparaojogoemtodoomundo.<\/p>\n<p><b>J\u00fcrgenGriesbeck,Co-FounderdaCommonGoal,dissesobreainiciativa:<\/b><i>&#8220;OcompromissodaAdidasvaial\u00e9mdoqueacreditamosserumpassoimportanteparaaigualdadedeg\u00eaneroeparaofutebolfeminino.Trata-sedeelevaroesporteaoseumelhoredemonstraroqueseulegadopoderiaser.Esperamosquemuitasoutrasmarcasepartesinteressadasavancemnamesmadire\u00e7\u00e3o,permitindoqueoesportefavoritodomundoliberetodooseupotencial.&#8221;<\/i><\/p>\n<p>Oan\u00fanciotamb\u00e9m\u00e9acompanhadodeumimportantepaineldedi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