{"id":62558,"date":"2023-01-09T10:27:00","date_gmt":"2023-01-09T13:27:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/2023\/01\/09\/meliahotelsinternationaletenistarafanadalcriamnovamarcadehoteislifestylechamadazel\/"},"modified":"2023-01-09T10:27:00","modified_gmt":"2023-01-09T13:27:00","slug":"meliahotelsinternationaletenistarafanadalcriamnovamarcadehoteislifestylechamadazel","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsesportes\/meliahotelsinternationaletenistarafanadalcriamnovamarcadehoteislifestylechamadazel\/","title":{"rendered":"Meli\u00e1HotelsInternationaletenistaRafaNadalcriamnovamarcadehot\u00e9islifestylechamadaZEL"},"content":{"rendered":"<p><b>PRNEWSWIRE<\/b><\/p>\n<divclass=\"xn-newslines\"><h1class=\"xn-hedline\">Meli\u00e1HotelsInternationaletenistaRafaNadalcriamnovamarcadehot\u00e9islifestylechamadaZEL<\/h1>\n<pclass=\"xn-distributor\">PRNewswire<\/p>\n<pclass=\"xn-dateline\">MADRI,9dejaneirode2023<\/p>\n<\/div>\n<divclass=\"xn-content\">\n<spanclass=\"legendSpanClass\">MADRI<\/span>,<spanclass=\"legendSpanClass\">9dejaneirode2023<\/span>\/PRNewswire\/&#8211;Otenista<spanclass=\"xn-person\">RafaelNadal<\/span>eGabrielEscarrer,CEOdaMeli\u00e1HotelsInternational,apresentaramhojeemMadriamarcadehot\u00e9is\u00a0<ahref=\"https:\/\/www.melia.com\/pt\/marcas\/zel\"target=\"_blank\"rel=\"nofollow\">ZEL<\/a>.AZEL\u00e9uma\u00a0novamarcadehot\u00e9isderesortelazerurbanoquecome\u00e7ar\u00e1aoperarinicialmentenaEspanhae,posteriormente,emdestinos-chavenaEuropa,noOrienteM\u00e9dio,na\u00c1siaenasAm\u00e9ricas.<\/p>\n<divid=\"prni_dvprnejpg2edaleft\"dir=\"ltr\"style=\"width:100%;text-align:left;\"><imgid=\"prnejpg2edaleft\"title=\"GabrielEscarrer,CEOofMeli\u00e1HotelsInternationalandRafaelNadalduringthepresentationofZELinMadrid\"src=\"https:\/\/mma.prnewswire.com\/media\/1977254\/Melia_Hotels_International.jpg\"alt=\"GabrielEscarrer,CEOofMeli\u00e1HotelsInternationalandRafaelNadalduringthepresentationofZELinMadrid\"align=\"middle\"\/><\/div>\n<p>Ajointventureentreessasduasmarcasglobais,nascidasemMallorca,naEspanha,pretendealcan\u00e7arumcrescimentointernacionalconsistenteecapitalizarseucar\u00e1terdemarcamediterr\u00e2nea.Amarcacontar\u00e1aindacomdiversosparceirosestrat\u00e9gicosemseucrescimentointernacionalem\u00e1reascomogastronomia,decora\u00e7\u00e3o,bem-estaretecnologia.<\/p>\n<p>ParaGabrielEscarrer,&#8221;<i>Oresultadodacombina\u00e7\u00e3odalideran\u00e7ainspiradorade<spanclass=\"xn-person\">RafaNadal<\/span>comaexperi\u00eanciainternacionaldemaisde65anosdaMeli\u00e1nacria\u00e7\u00e3odehot\u00e9isdeluxoenagest\u00e3ohoteleira\u00e9amarcaexclusivaqueapresentamoshoje,queosviajantesv\u00e3oamarequesurpreender\u00e1asnovasgera\u00e7\u00f5es.Umamarcahoteleirainovadora,repletadeenergia,comumanovainterpreta\u00e7\u00e3odobem-estareummodelodeneg\u00f3ciosustent\u00e1vel.Estamosfelizesporfinalmentepoderanunciarnossaparcerianesteprojetocomum\u00edconenoplanopessoaleesportivo,comoNadal.&#8221;<\/i><\/p>\n<p>Para<spanclass=\"xn-person\">RafaelNadal<\/span>,&#8221;<i>Comoespanhol,mallorquinoeviajanteglobal,olan\u00e7amentodenossamarcadehotel\u00e9umprojetoque<\/i>\u00a0<i>tenhotidoemmenteh\u00e1muitotempo.\u00a0\u00a0<\/i>Amarca\u00a0<i>ZEL\u00e9sin\u00f4nimodesesentirbemotempotodo,aproveitandoavidaeaformacomoavivemosnoMediterr\u00e2neo.Desdeoin\u00edcio,fiqueimuitoatra\u00eddoporestenovoconceitoqueestamostrabalhandocomaMeli\u00e1.EstouconfiantedequeaZELser\u00e1umgrandesucessoealcan\u00e7ar\u00e1umcrescimentoconsider\u00e1veleser\u00e1apreciadaportodososviajantesquesehospedamnoshot\u00e9is,que,nofinal,<\/i><i>s\u00e3oaraz\u00e3opelaqualaestamoscriando.&#8221;<\/i><\/p>\n<p>Oplanodecrescimentoprev\u00eaaadi\u00e7\u00e3odemaisde20hot\u00e9isemcincoanos,comfocoemdestinosqueatraemviajantesdelazerpremium,eemhot\u00e9isvoltadosao&#8221;bleisure&#8221;(neg\u00f3cios+lazer)nasprincipaisregi\u00f5esemqueaMeli\u00e1HotelsInternationaloperanaEuropa,nasAm\u00e9ricas,noOrienteM\u00e9dioena\u00c1sia.Emumaprimeiraetapa,amarcapretendeexpandiremdestinosnacostadoMediterr\u00e2neoeemcapitaiscomoMadri,<spanclass=\"xn-location\">Paris<\/span>eLondres,masoprimeirohoteldaZELser\u00e1\u00a0inauguradoemMallorcaem2023.<\/p>\n<p><b>ZEL:umacelebra\u00e7\u00e3odo\u00a0lifestylemediterr\u00e2neo.\u00a0<\/b><\/p>\n<p>Oprojetobaseia-senoposicionamentodasduasmarcascomoembaixadorasdevaloresedoestilodevidamediterr\u00e2neo:paix\u00e3opeloarlivre,umaculin\u00e1riasaborosa,umfoconaarquiteturaenodesignparaoferecerespa\u00e7osamplosebemiluminados,priorizandoaconex\u00e3ocomanatureza,oc\u00e9ueomar.Osh\u00f3spedesdoshot\u00e9isZELpoder\u00e3ocuidardocorpoedaalmapormeiodeexperi\u00eanciasdebem-estarquepoder\u00e3oorganizaraseugosto,comatividadesindividuaiseemgrupoparaexerc\u00edciosf\u00edsicosefitness.<\/p>\n<p>AZELofereceumanovaeinspiradoraexperi\u00eanciadelarlongedecasaqueevocaoestilodevidamediterr\u00e2neo,comump\u00e1tionocentro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