{"id":38016,"date":"2021-08-03T07:12:00","date_gmt":"2021-08-03T07:12:00","guid":{"rendered":"https:\/\/patrocinados.estadao.com.br\/medialab\/agenciacomunicacao\/prnewswire\/prnewsbrasil\/adjust-anuncia-colaboracao-com-o-salesforce-marketing-cloud\/"},"modified":"2021-08-03T07:12:00","modified_gmt":"2021-08-03T07:12:00","slug":"adjust-anuncia-colaboracao-com-o-salesforce-marketing-cloud","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsbrasil\/adjust-anuncia-colaboracao-com-o-salesforce-marketing-cloud\/","title":{"rendered":"Adjust anuncia colabora\u00e7\u00e3o com o Salesforce Marketing Cloud"},"content":{"rendered":"<p><b>PR NEWSWIRE<\/b><\/p>\n<div class=\"xn-newslines\">\n<h1 class=\"xn-hedline\">Adjust anuncia colabora\u00e7\u00e3o com o Salesforce Marketing Cloud<\/h1>\n<h2 class=\"xn-hedline\">Os clientes da Adjust podem se beneficiar com as integra\u00e7\u00f5es com o Salesforce Marketing Cloud. Agora os clientes de ambas as plataformas podem otimizar suas decis\u00f5es de marketing.<\/h2>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<p class=\"xn-dateline\">S\u00c3O PAULO, 3 de AGOSTO de 2021<\/p>\n<\/div>\n<div class=\"xn-content\">\n\u00a0<\/p>\n<p> <span class=\"legendSpanClass\">S\u00c3O PAULO<\/span>, <span class=\"legendSpanClass\">3 de <span class=\"xn-person\">AGOSTO de<\/span> 2021<\/span> \/PRNewswire\/ &#8212; <u><a href=\"https:\/\/www.adjust.com\/pt\/\" target=\"_blank\" rel=\"noopener\">A Adjust<\/a><\/u>, plataforma de analytics mobile, anunciou o lan\u00e7amento de uma <u><a href=\"https:\/\/www.adjust.com\/pt\/solutions\/salesforce\/?utm_source=earned%20media%20&amp;utm_medium=pres%5B%E2%80%A6%5De%20&amp;utm_campaign=pt-salesforce-partnership-announcement-q32021\" target=\"_blank\" rel=\"noopener\">colabora\u00e7\u00e3o de app marketing com<\/a><\/u>\u00a0o Salesforce AppExchange,\u00a0possibilitando que os clientes de ambas empresas obtenham uma\u00a0uma vis\u00e3o mais completa sobre a jornada do usu\u00e1rio e tomem informa\u00e7\u00f5es de marketing mais bem informadas.<\/p>\n<p>A primeira integra\u00e7\u00e3o lan\u00e7ada ser\u00e1 o Marketing Cloud. Essa integra\u00e7\u00e3o possibilitar\u00e1 que os clientes criem uma jornada do usu\u00e1rio de um e-mail diretamente para o in-app com a tecnologia de deep linking da Adjust. Essa conex\u00e3o dar\u00e1 aos clientes insights sobre a mensura\u00e7\u00e3o de marketing para aumentar as instala\u00e7\u00f5es, receita e lifetime value (LTV).<\/p>\n<p> <b>Benef\u00edcios exclusivos para os profissionais de marketing:<\/b>\n  <\/p>\n<ul>\n<li>Mensurar e analisar de onde os usu\u00e1rios do aplicativo est\u00e3o vindo e como eles interagem com o aplicativo ap\u00f3s a instala\u00e7\u00e3o.<\/li>\n<li>Possibilitar que os clientes adicionem pontos de dados mobile e de Connected TV (CTV) \u00e0 jornada do usu\u00e1rio ? em um s\u00f3 lugar ? e enfrentam os desafios relacionados \u00e0 atribui\u00e7\u00e3o de assinaturas com o Subscription Tracking.<\/li>\n<li>Tornar as an\u00e1lises acion\u00e1veis com a automa\u00e7\u00e3o dos fluxos de trabalho de campanhas.<\/li>\n<li>Proteger or\u00e7amentos de marketing contra fraudes na performance de an\u00fancios mobile.<\/li>\n<\/ul>\n<p>&#8220;Colaborar com o Marketing Cloud significa que podemos desenvolver solu\u00e7\u00f5es que podem fomentar melhor o crescimento de empresas ao redor do mundo&#8221;, afirmou Lokesh Bidhan, Diretor de Parcerias da Adjust. &#8220;Nosso foco principal \u00e9 trazer insights acion\u00e1veis sobre a jornada completa do usu\u00e1rio, e essa colabora\u00e7\u00e3o ajuda a cumprir essa miss\u00e3o para empresas pelo mundo todo&#8221;.<\/p>\n<p>A integra\u00e7\u00e3o inicial em campanhas por e-mail e no gerenciamento de atribui\u00e7\u00e3o ajudar\u00e1 as empresas a otimizar suas campanhas e aumentar o engajamento in-app. Isso abre espa\u00e7o para mais integra\u00e7\u00f5es entre a Adjust e o Marketing Cloud, aumentando o valor estrat\u00e9gico de ambas as plataformas.<\/p>\n<p>&#8220;A Adjust \u00e9 uma adi\u00e7\u00e3o bem-vinda ao AppExchange, acelerando a transforma\u00e7\u00e3o digital para clientes com uma mensura\u00e7\u00e3o granular e analytics&#8221;, <span class=\"xn-person\">Woodson Martin<\/span>, GM do Salesforce AppExchange. &#8220;O AppExchange est\u00e1 evoluindo constantemente para permitir que nossos parceiros desenvolvam solu\u00e7\u00f5es de ponta que levam ao sucesso do cliente&#8221;.<\/p>\n<p> <b>Sobre o Salesforce AppExchange <br \/><\/b>O Salesforce AppExchange, l\u00edder no mercado de nuvem empresarial mundial, ajuda empresas, desenvolvedores e empreendedores a criar, vender e crescer de maneiras in\u00e9ditas. Com mais de 6 mil listagens, 9 milh\u00f5es de instala\u00e7\u00f5es de consumidores e 117 mil revis\u00f5es por pares, o AppExchange conecta clientes de todos os tamanhos e em diferentes setores com aplicativos prontos para a instala\u00e7\u00e3o ou personaliz\u00e1veis e consultores certificados pelo Salesforce para solucionar qualquer desafio.<\/p>\n<p>Salesforce, AppExchange, Marketing Cloud e outros s\u00e3o marcas registradas do salesforce.com, inc.<\/p>\n<p> <b>Sobre a Adjust\u00a0 <br \/><\/b> <u><a href=\"https:\/\/www.adjust.com\/pt\/\" target=\"_blank\" rel=\"noopener\">A Adjust<\/a><br \/>\n <\/u>\u00a0\u00e9 a plataforma de analytics mobile utilizada por profissionais de marketing do mundo inteiro, com solu\u00e7\u00f5es para atribui\u00e7\u00e3o, otimiza\u00e7\u00e3o de campanhas e prote\u00e7\u00e3o de dados. A Adjust abastece milhares de aplicativos com intelig\u00eancia e automa\u00e7\u00e3o internas, al\u00e9m de oferecer suporte global e eficiente ao cliente.<\/p>\n<p>Em 2021, a Adjust foi adquirida pela AppLovin, empresa l\u00edder em softwares de marketing e respons\u00e1vel por fornecer aos desenvolvedores um poderoso e integrado conjunto de solu\u00e7\u00f5es para o crescimento de aplicativos mobile. Saiba mais sobre a Adjust em <a href=\"http:\/\/www.adjust.com\">www.adjust.com<\/a>.<\/p>\n<p> <b>Contatos para Imprensa:<br \/><\/b><span class=\"xn-person\">Felipe Proetsch<\/span> &#8211; <a href=\"mailto:felipeproetsch@aboutcom.com.br\" target=\"_blank\" rel=\"noopener\">felipeproetsch@aboutcom.com.br<\/a><br \/>Laiza Piassali &#8211; <a href=\"mailto:laizapiassali@aboutcom.com.br\">laizapiassali@aboutcom.com.br<\/a><br \/>Manuel Quilarque ? <a href=\"mailto:manuelquilarque@aboutcom.com.br\" target=\"_blank\" rel=\"noopener\">manuelquilarque@aboutcom.com.br<\/a><\/p>\n<p>FONTE  Adjust<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT62427&amp;Transmission_Id=202108030600PR_NEWS_LATAM____PT62427&amp;DateId=20210803\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"PR NEWSWIRE Adjust anuncia colabora\u00e7\u00e3o com o Salesforce Marketing Cloud Os clientes da Adjust podem se beneficiar com as integra\u00e7\u00f5es com o Salesforce Marketing Cloud. Agora os clientes de ambas as","protected":false},"author":1,"featured_media":37993,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[28],"tags":[],"class_list":["post-38016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prnewsbrasil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adjust anuncia colabora\u00e7\u00e3o com o Salesforce Marketing Cloud - Ag\u00eancia de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsbrasil\/adjust-anuncia-colaboracao-com-o-salesforce-marketing-cloud\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adjust anuncia colabora\u00e7\u00e3o com o Salesforce Marketing Cloud - Ag\u00eancia de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"PR NEWSWIRE Adjust anuncia colabora\u00e7\u00e3o com o Salesforce Marketing Cloud Os clientes da Adjust podem se beneficiar com as integra\u00e7\u00f5es com o Salesforce Marketing Cloud. 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