{"id":36052,"date":"2021-05-07T12:12:00","date_gmt":"2021-05-07T12:12:00","guid":{"rendered":"http:\/\/patrocinados.estadao.com.br\/medialab\/agenciacomunicacao\/prnewswire\/prnewsinternacional\/ballet-de-drones-ilumina-ceu-de-sao-paulo-para-conscientizar-sobre-a-hipertensao-arterial-pulmonar\/"},"modified":"2021-05-07T12:12:00","modified_gmt":"2021-05-07T12:12:00","slug":"ballet-de-drones-ilumina-ceu-de-sao-paulo-para-conscientizar-sobre-a-hipertensao-arterial-pulmonar","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsinternacional\/ballet-de-drones-ilumina-ceu-de-sao-paulo-para-conscientizar-sobre-a-hipertensao-arterial-pulmonar\/","title":{"rendered":"&#8220;Ballet&#8221; de drones ilumina c\u00e9u de S\u00e3o Paulo para conscientizar sobre a Hipertens\u00e3o Arterial Pulmonar"},"content":{"rendered":"<p><b>PR NEWSWIRE<\/b><\/p>\n<div class=\"xn-newslines\">\n<h1 class=\"xn-hedline\">&#8220;Ballet&#8221; de drones ilumina c\u00e9u de S\u00e3o Paulo para conscientizar sobre a Hipertens\u00e3o Arterial Pulmonar<\/h1>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<p class=\"xn-dateline\">S\u00c3O PAULO, 7 de maio de 2021<\/p>\n<\/div>\n<div class=\"xn-content\">\n<span>S\u00c3O PAULO<\/span>, 7 de maio de 2021 \/PRNewswire\/ &#8212; <\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1853\">\n<a href=\"https:\/\/mma.prnewswire.com\/media\/1505580\/7J7A3200.html\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/1505580\/7J7A3200.jpg\" alt=\"\" \/><\/a><\/p>\n<\/div>\n<p>O\u00a0c\u00e9u de S\u00e3o Paulo foi invadido por uma esquadrilha de 20 drones coloridos que formaram um &#8220;ballet&#8221; orquestrado com figuras alusivas \u00e0 HAP. Tudo embalado por uma trilha sonora com alcance de at\u00e9 30 metros do local onde os drones al\u00e7aram voo, o Parque Estaiada, na zona sul da cidade.<\/p>\n<p>A ativa\u00e7\u00e3o faz parte da campanha <i>A Vida Merece um F\u00f4lego<\/i>, lan\u00e7ada em novembro de 2020 pela Janssen, farmac\u00eautica da Johnson &amp; Johnson, em parceria com a Sociedade Brasileira de Pneumologia e Tisiologia (SBPT), Sociedade Brasileira de Cardiologia (SBC), Casa Hunter e Associa\u00e7\u00e3o Brasileira de Apoio \u00e0 Fam\u00edlia com Hipertens\u00e3o Pulmonar e doen\u00e7as correlatas (ABRAF). A iniciativa visa disseminar informa\u00e7\u00f5es sobre a HAP, doen\u00e7a rara, grave e progressiva, e atinge principalmente indiv\u00edduos jovens, predominantemente mulheres a partir dos 30 anos e homens 40+[i].<\/p>\n<p>Os moradores das imedia\u00e7\u00f5es puderam acompanhar os drones de suas janelas, ou assistir a transmiss\u00e3o ao vivo pelo <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/janssen_brasil\/\" rel=\"noopener\">Instagram<\/a>\u00a0da Janssen. Entre as imagens que foram vistas no c\u00e9u estava a borboleta, s\u00edmbolo da campanha, que representa um novo f\u00f4lego, um novo come\u00e7o que os pacientes ganham com o diagn\u00f3stico precoce e\u00a0\u00a0 tratamentos adequado. <\/p>\n<p>&#8220;Por ter sintomas similares a outras doen\u00e7as pulmonares, os pacientes podem levar mais de dois anos entre os primeiros sintomas e o in\u00edcio do tratamento, o que impacta substancialmente atividades rotineiras, como trabalhar, estudar e viajar. Em casos avan\u00e7ados da doen\u00e7a, os pacientes podem ficar incapacitados de realizar tarefas simples, como subir escadas e at\u00e9 pentear o cabelo&#8221;, explica o Dr. <span class=\"xn-person\">Caio Fernandes<\/span>, pneumologista da USP. Entre os sintomas est\u00e3o falta de ar, mal-estar, fadiga, intoler\u00e2ncia a exerc\u00edcios, vertigem e dor no peito[ii].<\/p>\n<p>Al\u00e9m do &#8220;ballet&#8221; de drones, <a target=\"_blank\" href=\"https:\/\/www.janssen.com\/brasil\/blog\/avidamereceumfolego\" rel=\"noopener\">o portal da campanha<\/a>\u00a0re\u00fane hist\u00f3rias de supera\u00e7\u00e3o dos pacientes e informa\u00e7\u00f5es aprofundadas sobre a doen\u00e7a, diagn\u00f3stico e tratamento para orientar m\u00e9dicos e pacientes em suas jornadas, ajudando-os a ganhar um novo f\u00f4lego para realizar suas atividades, projetos e sonhos. <\/p>\n<p><sup><sup>[i]<\/sup><\/sup><sup>\u00a0<\/sup><a target=\"_blank\" href=\"https:\/\/portalarquivos2.saude.gov.br\/images\/pdf\/2014\/abril\/03\/pcdt-hipertensao-arterial-pulmonar-2014.pdf\" rel=\"noopener\">https:\/\/portalarquivos2.saude.gov.br\/images\/pdf\/2014\/abril\/03\/pcdt-hipertensao-arterial-pulmonar-2014.pdf<\/a>\u00a0<\/p>\n<p><sup><sup>[ii]<\/sup><\/sup>\u00a0Farber HW et al. Chest. 2015 &#8220;QA HAP.docx&#8221;<\/p>\n<p>Foto &#8211; <a target=\"_blank\" href=\"https:\/\/mma.prnewswire.com\/media\/1505580\/7J7A3200.jpg\" rel=\"noopener\">https:\/\/mma.prnewswire.com\/media\/1505580\/7J7A3200.jpg<\/a><\/p>\n<p>\u00a0<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder0\"><\/div>\n<p>FONTE  Janssen<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT70311&amp;Transmission_Id=202105071108PR_NEWS_LATAM____PT70311&amp;DateId=20210507\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"PR NEWSWIRE &#8220;Ballet&#8221; de drones ilumina c\u00e9u de S\u00e3o Paulo para conscientizar sobre a Hipertens\u00e3o Arterial Pulmonar PR Newswire S\u00c3O PAULO, 7 de maio de 2021 S\u00c3O PAULO, 7 de maio de 2021","protected":false},"author":1,"featured_media":36053,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-36052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prnewsinternacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Ballet&quot; 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