{"id":15904,"date":"2020-11-26T16:13:00","date_gmt":"2020-11-26T16:13:00","guid":{"rendered":"http:\/\/patrocinados.estadao.com.br\/medialab\/agenciacomunicacao\/prnewswire\/prnewsinternacional\/pr-newswire-internacional-black-friday-por-que-o-e-commerce-deveria-automatizar-a-gestao-fiscal\/"},"modified":"2020-11-26T16:13:00","modified_gmt":"2020-11-26T16:13:00","slug":"pr-newswire-internacional-black-friday-por-que-o-e-commerce-deveria-automatizar-a-gestao-fiscal","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsinternacional\/pr-newswire-internacional-black-friday-por-que-o-e-commerce-deveria-automatizar-a-gestao-fiscal\/","title":{"rendered":"PR NEWSWIRE &#8211; INTERNACIONAL :: Black Friday: Por que o e-commerce deveria automatizar a gest\u00e3o fiscal?"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h1 class=\"xn-hedline\">Black Friday: Por que o e-commerce deveria automatizar a gest\u00e3o fiscal?<\/h1>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<p class=\"xn-dateline\">S\u00c3O PAULO, 26 de novembro de 2020<\/p>\n<\/div>\n<div class=\"xn-content\">\nS\u00c3O PAULO, 26 de novembro de 2020 \/PRNewswire\/ &#8212; O final de semana da Black Friday j\u00e1 se consolidou como a principal data do com\u00e9rcio eletr\u00f4nico brasileiro. As proje\u00e7\u00f5es deste ano apontam para um crescimento de 77% em rela\u00e7\u00e3o ao ano anterior. Ou seja, as lojas virtuais que n\u00e3o investem em infraestrutura podem deixar de vender milh\u00f5es de reais ao sair do ar. Igualmente relevante \u00e9 lidar com a determina\u00e7\u00e3o e c\u00e1lculo de tributos e o cumprimento das obriga\u00e7\u00f5es fiscais em tempo real, para evitar juros e multas e comprometer a rentabilidade.<\/p>\n<p>Duas s\u00e3o as principais dificuldades do e-commerce no \u00e2mbito tribut\u00e1rio. A principal \u00e9 a cobran\u00e7a do Imposto sobre Circula\u00e7\u00e3o de Mercadorias e Servi\u00e7os (ICMS) nas opera\u00e7\u00f5es com consumidor final n\u00e3o contribuinte, alterada em 2015 por emenda constitucional, e que abrange uma situa\u00e7\u00e3o muito comum no com\u00e9rcio eletr\u00f4nico. Na opera\u00e7\u00e3o interestadual com n\u00e3o-contribuinte, o valor do ICMS calculado com base na al\u00edquota interestadual ser\u00e1 destinado ao estado de origem. J\u00e1 o valor do ICMS calculado com base na diferen\u00e7a entre a al\u00edquota interna do estado de destino e a al\u00edquota interestadual, tecnicamente denominada Diferencial de Al\u00edquota (Difal), ser\u00e1 pago pelo e-commerce a favor do estado de destino. Em suma, um custo a mais a ser considerado na composi\u00e7\u00e3o do pre\u00e7o e trabalho operacional das empresas de e-commerce.<\/p>\n<p>O desafio \u00e9 fazer com que o time operacional conhe\u00e7a as diferentes al\u00edquotas internas em todos os Estados de destino com os quais opera e a forma de recolhimento do Difal nas opera\u00e7\u00f5es interestaduais com n\u00e3o contribuintes, considerando detalhes como qual a guia a ser utilizada, prazo de recolhimento, al\u00edquota, e at\u00e9 mesmo a exist\u00eancia de adicional de Fundo de Combate \u00e0 Pobreza.<\/p>\n<p>Outra preocupa\u00e7\u00e3o dos lojistas intensificada nesta data \u00e9 o cancelamento de uma compra. Os danos causados por uma venda cancelada que foi computada como efetuada s\u00e3o enormes &#8211; n\u00e3o havendo um controle real da anula\u00e7\u00e3o da opera\u00e7\u00e3o com a respectiva emiss\u00e3o de uma nota fiscal de entrada, os custos inerentes \u00e0 opera\u00e7\u00e3o inicial recair\u00e3o\u00a0sobre o fluxo de caixa da empresa.<\/p>\n<p>Portanto, fica claro que, na Black Friday, a tecnologia de automa\u00e7\u00e3o para a determina\u00e7\u00e3o e\u00a0 c\u00e1lculo de tributos torna-se essencial para amenizar as dores da tributa\u00e7\u00e3o no e-commerce.<\/p>\n<p><i>*Por <\/i><i><span class=\"xn-person\">Paulo Martins<\/span>, diretor de vendas e marketing da Avalara para o Brasil e a Am\u00e9rica Latina, <\/i><i>l\u00edder de solu\u00e7\u00e3o em nuvem de automa\u00e7\u00e3o de compliance fiscal para empresas de todos os portes<\/i><\/p>\n<p>FONTE  Avalara<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT04852&amp;Transmission_Id=202011261401PR_NEWS_LATAM____PT04852&amp;DateId=20201126\" \/><\/p>\n<p>PR NEWSWIRE<\/p>\n","protected":false},"excerpt":{"rendered":"Black Friday: Por que o e-commerce deveria automatizar a gest\u00e3o fiscal? PR Newswire S\u00c3O PAULO, 26 de novembro de 2020 S\u00c3O PAULO, 26 de novembro de 2020 \/PRNewswire\/ &#8212; O final de semana da","protected":false},"author":1,"featured_media":15905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-15904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prnewsinternacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR NEWSWIRE - INTERNACIONAL :: Black Friday: Por que o e-commerce deveria automatizar a gest\u00e3o fiscal? - Ag\u00eancia de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsinternacional\/pr-newswire-internacional-black-friday-por-que-o-e-commerce-deveria-automatizar-a-gestao-fiscal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR NEWSWIRE - INTERNACIONAL :: Black Friday: Por que o e-commerce deveria automatizar a gest\u00e3o fiscal? - Ag\u00eancia de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Black Friday: Por que o e-commerce deveria automatizar a gest\u00e3o fiscal? 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