{"id":145510,"date":"2026-11-10T02:57:00","date_gmt":"2026-11-10T05:57:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/accor-group-e-hard-rock-international-firmam-parceria-estrategica-global\/"},"modified":"2026-11-10T02:57:00","modified_gmt":"2026-11-10T05:57:00","slug":"accor-group-e-hard-rock-international-firmam-parceria-estrategica-global","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/accor-group-e-hard-rock-international-firmam-parceria-estrategica-global\/","title":{"rendered":"Accor Group e Hard Rock International firmam parceria estrat\u00e9gica global"},"content":{"rendered":"<p class=\"prntac\"><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=pt&amp;o=4817771-1&amp;h=591594506&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4817771-1%26h%3D156225787%26u%3Dhttps%253A%252F%252Fennismore.box.com%252Fs%252F0z3rcby6s057m0hcagigurujxsdi0c8u%26a%3DImages&amp;a=Imagens\" target=\"_blank\" rel=\"nofollow\"><i>Imagens<\/i><\/a><i>, <\/i><a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=pt&amp;o=4817771-1&amp;h=2457987971&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4817771-1%26h%3D1434438758%26u%3Dhttps%253A%252F%252Fwww.prnewswire.com%252Fnews-releases%252Faccor-group--hard-rock-international-sign-global-strategic-partnership-302932949.html%26a%3DInfo&amp;a=Informa%C3%A7%C3%B5es\" target=\"_blank\" rel=\"nofollow\"><i>Informa\u00e7\u00f5es<\/i><\/a><\/p>\n<p><span class=\"legendSpanClass\">HOLLYWOOD, Fl\u00f3rida<\/span>, <span class=\"legendSpanClass\">10 de novembro de 2026<\/span> \/PRNewswire\/ &#8212; A <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=pt&amp;o=4817771-1&amp;h=147770183&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4817771-1%26h%3D2474983100%26u%3Dhttps%253A%252F%252Fgroup.accor.com%252Fen%26a%3DAccor&amp;a=Accor\" target=\"_blank\" rel=\"nofollow\"><b>Accor<\/b><\/a> e a <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=pt&amp;o=4817771-1&amp;h=3470146490&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4817771-1%26h%3D3978459726%26u%3Dhttps%253A%252F%252Fhotel.hardrock.com%252F%26a%3DHard%2BRock%2BInternational&amp;a=Hard+Rock+International\" target=\"_blank\" rel=\"nofollow\"><b>Hard Rock International<\/b><\/a> anunciaram uma parceria estrat\u00e9gica global que abrange programas de fidelidade, distribui\u00e7\u00e3o e expans\u00e3o internacional.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n  <img decoding=\"async\" src=\"https:\/\/mmx.prnewswire.com\/media\/MS2030175\/Hard-Rock-X-Accor-2026-AJ074-Jim-and-Sebastian-E2.jpg?id=OA3067286\" title=\"Jim Allen, presidente do conselho da Hard Rock International e CEO da Seminole Gaming, e S\u00e9bastien Bazin, presidente do conselho e CEO da Accor, celebram a hist\u00f3rica parceria firmada entre os dois grupos em Ft. Lauderdale, em 2 de novembro de 2026. Foto cedida por AJ Shorter para a Hard Rock International e a Accor.\" alt=\"Jim Allen, presidente do conselho da Hard Rock International e CEO da Seminole Gaming, e S\u00e9bastien Bazin, presidente do conselho e CEO da Accor, celebram a hist\u00f3rica parceria firmada entre os dois grupos em Ft. Lauderdale, em 2 de novembro de 2026. Foto cedida por AJ Shorter para a Hard Rock International e a Accor.\" \/>\n <\/p>\n<\/p><\/div>\n<p>Ap\u00f3s a conclus\u00e3o bem-sucedida da opera\u00e7\u00e3o, a parceria pretende ampliar o acesso dos associados aos benef\u00edcios, fortalecendo os dois programas de fidelidade &#8212; ALL Accor e Unity by Hard Rock &#8211;, com op\u00e7\u00f5es de convers\u00e3o de pontos e equipara\u00e7\u00e3o de categorias para os atuais membros. A <a href=\"https:\/\/edge.prnewswire.com\/c\/link\/?t=0&amp;l=pt&amp;o=4817771-1&amp;h=1816059351&amp;u=https%3A%2F%2Fedge.prnewswire.com%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D4817771-1%26h%3D1672786534%26u%3Dhttps%253A%252F%252Fennismore.com%252F%26a%3DEnnismore&amp;a=Ennismore\" target=\"_blank\" rel=\"nofollow\"><b>Ennismore<\/b><\/a> oferecer\u00e1 suporte ao desenvolvimento e \u00e0s opera\u00e7\u00f5es, ampliando as oportunidades de crescimento do portf\u00f3lio de marcas da Hard Rock. <\/p>\n<p>Os hot\u00e9is do portf\u00f3lio da marca Hard Rock poder\u00e3o aderir \u00e0 plataforma de distribui\u00e7\u00e3o e fideliza\u00e7\u00e3o ALL Accor, de reconhecimento internacional, passando a ter acesso a mais de 125 milh\u00f5es de membros do programa em diversos mercados. A Accor integrar\u00e1 os hot\u00e9is Hard Rock participantes \u00e0 sua rede global de vendas e distribui\u00e7\u00e3o, ampliando a presen\u00e7a da marca nos mercados internacionais, enquanto a Hard Rock manter\u00e1 a opera\u00e7\u00e3o de seus pr\u00f3prios canais de marketing direto e distribui\u00e7\u00e3o.<\/p>\n<p>&#8220;A Hard Rock sempre acreditou no poder da m\u00fasica, do entretenimento e da hospitalidade para aproximar as pessoas. Com essa parceria, levaremos esse esp\u00edrito a um n\u00famero ainda maior de h\u00f3spedes, em mais destinos do que nunca&#8221;, afirmou <b>Jim Allen, CEO da Hard Rock International<\/b>. &#8220;Em parceria com a Accor e a Ennismore, estamos iniciando um novo cap\u00edtulo para nossa marca, levando a Hard Rock a destinos novos e empolgantes e oferecendo aos membros do Unity by Hard Rock acesso ampliado, benef\u00edcios m\u00fatuos e novas experi\u00eancias inesquec\u00edveis em nossos resorts.&#8221;<\/p>\n<p><b>S\u00e9bastien Bazin, presidente e CEO da Accor<\/b>, afirmou: &#8220;Estamos extremamente orgulhosos e entusiasmados com a parceria com a Hard Rock, uma das marcas mais ic\u00f4nicas e reconhecidas dos setores de hospitalidade e entretenimento. Com o seu legado extraordin\u00e1rio, identidade marcante e capacidade \u00fanica de conectar m\u00fasica, entretenimento e hospitalidade, o Hard Rock trar\u00e1 um novo e empolgante mundo de experi\u00eancias para os nossos clientes, ao mesmo tempo que abrir\u00e1 oportunidades excepcionais para conectar-se a novos p\u00fablicos ao redor do mundo. Essa parceria hist\u00f3rica \u00e9 uma poderosa demonstra\u00e7\u00e3o da for\u00e7a, da escala e do alcance global da ALL &#8211; Accor Live Limitless, nossa plataforma exclusiva que conecta mais de 125 milh\u00f5es de membros em 110 pa\u00edses a marcas e experi\u00eancias excepcionais. Aliando essa vantagem \u00e0 experi\u00eancia inigual\u00e1vel da Ennismore na gest\u00e3o de marcas e experi\u00eancias de estilo de vida culturalmente relevantes, temos uma enorme oportunidade de acelerar a expans\u00e3o global da Hard Rock Hotels e gerar valor significativo para todos os nossos parceiros e investidores. Juntos, estamos unindo o poder de duas plataformas excepcionais para construir algo verdadeiramente diferenciado e refor\u00e7ar ainda mais a nossa lideran\u00e7a em hospitalidade de estilo de vida em todo o mundo.&#8221;<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder2\">\n  <img decoding=\"async\" src=\"https:\/\/mmx.prnewswire.com\/media\/MS2030172\/Accor-Hard-Rock-Ennismore-logo.jpg?id=OA3067285\" title=\"Accor-Hard Rock-Ennismore logo lockup\" alt=\"Accor-Hard Rock-Ennismore logo lockup\" \/>\n <\/p>\n<\/div>\n<p>img alt=&#8221;&#8221; src=&#8221;https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT92678&amp;Transmission_Id=202611100046PR_NEWS_LATAM____PT92678&amp;DateId=20261110&#8243; style=&#8221;border:0px; width:1px; height:1px;&#8221; \/&gt;<\/p>\n<p><strong>T\u00f3picos Relacionados:<\/strong> Acordos de Licenciamento\/Marketing, Viagens, Hot\u00e9is e Resorts<\/p>\n<p>A <b>OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da <b>OESP<\/b> e s\u00e3o de inteira responsabilidade da <b>PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Imagens, Informa\u00e7\u00f5es HOLLYWOOD, Fl\u00f3rida, 10 de novembro de 2026 \/PRNewswire\/ &#8212; A Accor e a Hard Rock International anunciaram uma parceria estrat\u00e9gica global que abrange programas de","protected":false},"author":1,"featured_media":145511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[27],"tags":[15223],"class_list":["post-145510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prnewswire","tag-imagens"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accor Group e Hard Rock International firmam parceria estrat\u00e9gica global - Ag\u00eancia de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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