Non-experts can still ask questions in natural language, but are now also guided by intelligent workflow prompts that interpret user intent toward an even more robust, appropriately tailored output. In-house analysts and data specialists can now predefine enterprise-wide audiences and segmentation, keeping results consistent when colleagues self-serve for quick insights.<\/p>\n
New GWI agentic portfolio includes:<\/p>\n
- \n
- Guardrails:<\/strong> GWIs audience tools identify the right customer segment and datasets. Once an audience is built, the entire conversation stays grounded in it.<\/li>\n
- Guided Workflow:<\/strong> GWIs agent interprets the intent behind each question and delivers a complete answer rather than a partial one.<\/li>\n
- Intelligent Tools:<\/strong> GWI applies consistent global filters and taxonomy beneath every query, so the same question returns consistent answers\n<\/li>\n<\/ul>\n
Introducing the GWI Ad-Selling Workflow<\/strong>
Launched alongside the portfolio, the GWI Ad-Selling Workflow helps ad-sellers and commercial teams build a pitch-ready narrative backed by real human data on a client audience and their behavior. Client teams can ask in natural language and need no GWI platform expertise to get smart, relevant insights quickly. It works through GWIs new agentic products in LLMs and bespoke builds within organisations.<\/p>\nFor more information about the integration of real human intelligence into business decisions and AI solutions, please visit gwi.com\/integrations\/agentic<\/u><\/a>.<\/p>\n
For press enquiries:<\/u>
EMEApress@gwi.com<\/u><\/a> \/ USpress@gwi.com<\/u><\/a> \/ APACpress@gwi.com<\/u><\/a><\/p>\nAbout GWI:<\/u>
GWI is the human intelligence company. It gives businesses, and the AI systems they use, a reliable understanding of real people, grounded in more than 45 billion verified and proprietary behavioural datapoints collected annually over 17 years across 100+ countries. By combining real human research, data science and agentic tools, GWI helps organisations make faster, more confident decisions based on how people actually think and behave. Founded in 2009, GWI is trusted by leading brands, agencies and media owners worldwide. gwi.com<\/u><\/a><\/p>\n - Guided Workflow:<\/strong> GWIs agent interprets the intent behind each question and delivers a complete answer rather than a partial one.<\/li>\n
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