{"id":14037,"date":"2020-10-30T09:12:00","date_gmt":"2020-10-30T09:12:00","guid":{"rendered":"http:\/\/patrocinados.estadao.com.br\/medialab\/agenciacomunicacao\/prnewswire\/prnewsinternacional\/pr-newswire-internacional-documentario-apresenta-historias-inspiradoras-de-pacientes-com-psoriase\/"},"modified":"2020-10-30T09:12:00","modified_gmt":"2020-10-30T09:12:00","slug":"pr-newswire-internacional-documentario-apresenta-historias-inspiradoras-de-pacientes-com-psoriase","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsinternacional\/pr-newswire-internacional-documentario-apresenta-historias-inspiradoras-de-pacientes-com-psoriase\/","title":{"rendered":"PR NEWSWIRE &#8211; INTERNACIONAL :: Document\u00e1rio apresenta hist\u00f3rias inspiradoras de pacientes com psor\u00edase"},"content":{"rendered":"<div class=\"xn-newslines\">\n<h1 class=\"xn-hedline\">Document\u00e1rio apresenta hist\u00f3rias inspiradoras de pacientes com psor\u00edase<\/h1>\n<p class=\"xn-distributor\">PR Newswire<\/p>\n<p class=\"xn-dateline\">S\u00c3O PAULO, 30 de outubro de 2020<\/p>\n<\/div>\n<div class=\"xn-content\">\n<i>V\u00eddeo produzido pela BandNews com apoio da Janssen desmistifica medos comuns como o cont\u00e1gio e inspira pacientes a buscar o melhor cuidado para si<\/i><\/p>\n<p><span>S\u00c3O PAULO<\/span>, 30 de outubro de 2020 \/PRNewswire\/ &#8212; Como parte dos esfor\u00e7os de conscientiza\u00e7\u00e3o do dia mundial de combate \u00e0 doen\u00e7a (29) a Janssen, farmac\u00eautica da Johnson &amp; Johnson, apoia a produ\u00e7\u00e3o do epis\u00f3dio especial &#8220;<i>Psor\u00edase: uma vida sem marcas&#8221; <\/i>do programa<i> BAND DOCS<\/i> da BandNews. O projeto traz hist\u00f3rias de pessoas que vivem bem com o controle dessa condi\u00e7\u00e3o, ilustrando suas jornadas para inspirar mais pessoas a buscar uma vida sem les\u00f5es.<\/p>\n<p>A psor\u00edase impacta 200 milh\u00f5es de pessoas no mundo<sup>1<\/sup> e 2 milh\u00f5es no Brasil<sup>2<\/sup>. O v\u00eddeo foca na conscientiza\u00e7\u00e3o e em desmistificar mitos como o cont\u00e1gio da doen\u00e7a.\u00a0&#8220;Nosso objetivo \u00e9 mostrar a import\u00e2ncia da conscientiza\u00e7\u00e3o de uma doen\u00e7a t\u00e3o comum mas tamb\u00e9m desconhecida, pelo olhar de quem a supera a cada dia&#8221; diz <span class=\"xn-person\">Luciana Sobral<\/span>, L\u00edder de Comunica\u00e7\u00e3o e Public Affairs da\u00a0Janssen\u00a0Brasil.<\/p>\n<p>O paciente com psor\u00edase pode levar mais de um ano para encontrar um tratamento que resolva suas les\u00f5es na pele<sup>3<\/sup>. Neste per\u00edodo, \u00e9 comum diagn\u00f3sticos que associam a doen\u00e7a \u00e0 artrite psori\u00e1sica, casos cardiometab\u00f3licos, gastrointestinais, c\u00e2nceres e dist\u00farbios de humor. Entre os tratamentos, \u00e9 comum que os pacientes passem por etapas sem conseguir o controle total da doen\u00e7a.<\/p>\n<p>O tratamento varia de acordo com o grau da doen\u00e7a e orienta\u00e7\u00e3o m\u00e9dica, e pode incluir pomadas e cremes, fototerapia, exposi\u00e7\u00e3o da pele \u00e0 luz ultravioleta, e medicamentos orais e injet\u00e1veis. Para pacientes que n\u00e3o respondem aos tratamentos comuns (20%)<sup>4<\/sup>, existem os biol\u00f3gicos que agem bloqueando a rea\u00e7\u00e3o inflamat\u00f3ria da condi\u00e7\u00e3o<sup>5<\/sup>.<\/p>\n<p>Entre as hist\u00f3rias contadas no doc. est\u00e3o a da Simone, que descobriu a condi\u00e7\u00e3o aos 7 anos de idade, e o Davi, 42 anos com diagn\u00f3stico aos 25. O programa conta ainda com a participa\u00e7\u00e3o de especialistas no tratamento da psor\u00edase, que tra\u00e7am um panorama sobre o momento atual da doen\u00e7a. <\/p>\n<p><b><a target=\"_blank\" href=\"https:\/\/www.youtube.com\/watch?v=D70KoUJzsEs&amp;feature=youtu.be\" rel=\"noopener\">Clique aqui para assistir<\/a><\/b><\/p>\n<p>Para saber mais sobre a doen\u00e7a e a campanha, acesse <a target=\"_blank\" href=\"http:\/\/www.transformeapsoriase.com.br\/\" rel=\"noopener\">www.transformeapsoriase.com.br<\/a><\/p>\n<p><sup>1<\/sup>\u00a0Sociedad Espa\u00f1ola de Reumatolog\u00eda (SER). <a target=\"_blank\" href=\"http:\/\/www.ser.es\/wp-content\/uploads\/2015\/03\/PASI_INDICE.pdf\" rel=\"noopener\">www.ser.es\/wp-content\/uploads\/2015\/03\/PASI_INDICE.pdf<\/a>\u00a0<br \/><sup>2<\/sup>\u00a0Consenso Brasileiro de Psor\u00edase ? SBD &#8211; <a target=\"_blank\" href=\"http:\/\/formsus.datasus.gov.br\/novoimgarq\/24326\/4057388_345331.pdf\" rel=\"noopener\">http:\/\/formsus.datasus.gov.br\/novoimgarq\/24326\/4057388_345331.pdf<\/a>\u00a0<br \/><sup>3<\/sup>\u00a0The psoriasis patient journey: progression from topical to biologic treatment for psoriasis patients in <span class=\"xn-location\">the United States<\/span> &#8211; <a target=\"_blank\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/30554541\" rel=\"noopener\">https:\/\/www.ncbi.nlm.nih.gov\/pubmed\/30554541<\/a>\u00a0<br \/><sup>4<\/sup>\u00a0Psoriasis. Psoriasis | American Academy of Dermatology. <a target=\"_blank\" href=\"https:\/\/www.aad.org\/media\/stats\/conditions\/skin-conditions-by-the-numbers\" rel=\"noopener\">https:\/\/www.aad.org\/media\/stats\/conditions\/skin-conditions-by-the-numbers<\/a>\u00a0\u00a0<br \/><sup>5<\/sup>\u00a0Conrad C, Gilliet M. Psoriasis: from Pathogenesis to Targeted Therapies. Clin Rev Allergy Immunol. 2018 Feb;54(1):102-11.<\/p>\n<p>FONTE  Janssen<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT76255&amp;Transmission_Id=202010300804PR_NEWS_LATAM____PT76255&amp;DateId=20201030\" \/><\/p>\n<p>PR NEWSWIRE<\/p>\n","protected":false},"excerpt":{"rendered":"Document\u00e1rio apresenta hist\u00f3rias inspiradoras de pacientes com psor\u00edase PR Newswire S\u00c3O PAULO, 30 de outubro de 2020 V\u00eddeo produzido pela BandNews com apoio da Janssen desmistifica medos comuns","protected":false},"author":1,"featured_media":14038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[31],"tags":[],"class_list":["post-14037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prnewsinternacional"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PR NEWSWIRE - INTERNACIONAL :: Document\u00e1rio apresenta hist\u00f3rias inspiradoras de pacientes com psor\u00edase - Ag\u00eancia de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsinternacional\/pr-newswire-internacional-documentario-apresenta-historias-inspiradoras-de-pacientes-com-psoriase\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PR NEWSWIRE - INTERNACIONAL :: Document\u00e1rio apresenta hist\u00f3rias inspiradoras de pacientes com psor\u00edase - Ag\u00eancia de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"og:description\" content=\"Document\u00e1rio apresenta hist\u00f3rias inspiradoras de pacientes com psor\u00edase PR Newswire S\u00c3O PAULO, 30 de outubro de 2020 V\u00eddeo produzido pela BandNews com apoio da Janssen desmistifica medos comuns\" \/>\n<meta property=\"og:url\" content=\"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/prnewsinternacional\/pr-newswire-internacional-documentario-apresenta-historias-inspiradoras-de-pacientes-com-psoriase\/\" \/>\n<meta property=\"og:site_name\" content=\"Ag\u00eancia de Comunica\u00e7\u00e3o\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-30T09:12:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-content\/uploads\/2019\/12\/medialabimagem-72.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"patric_oliveira\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"patric_oliveira\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/bluestudio.estadao.com.br\\\/agencia-de-comunicacao\\\/prnewswire\\\/prnewsinternacional\\\/pr-newswire-internacional-documentario-apresenta-historias-inspiradoras-de-pacientes-com-psoriase\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/bluestudio.estadao.com.br\\\/agencia-de-comunicacao\\\/prnewswire\\\/prnewsinternacional\\\/pr-newswire-internacional-documentario-apresenta-historias-inspiradoras-de-pacientes-com-psoriase\\\/\"},\"author\":{\"name\":\"patric_oliveira\",\"@id\":\"https:\\\/\\\/bluestudio.estadao.com.br\\\/agencia-de-comunicacao\\\/#\\\/schema\\\/person\\\/3565da46092a837cdffa42904dfc6d37\"},\"headline\":\"PR NEWSWIRE &#8211; 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