{"id":133422,"date":"2026-07-14T14:12:00","date_gmt":"2026-07-14T17:12:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/salesforce-e-nubank-transformam-colaboracao-com-ia-para-135-milhoes-de-clientes-na-america-latina\/"},"modified":"2026-07-14T14:12:00","modified_gmt":"2026-07-14T17:12:00","slug":"salesforce-e-nubank-transformam-colaboracao-com-ia-para-135-milhoes-de-clientes-na-america-latina","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/salesforce-e-nubank-transformam-colaboracao-com-ia-para-135-milhoes-de-clientes-na-america-latina\/","title":{"rendered":"Salesforce e Nubank transformam colabora\u00e7\u00e3o com IA para 135 milh\u00f5es de clientes na Am\u00e9rica Latina"},"content":{"rendered":"\n<div class=\"xn-content\">\n<p class=\"prntac\"><i><span>O Slackbot redefine como as equipes do Nubank tomam decis\u00f5es e escalam o conhecimento, em tr\u00eas pa\u00edses e m\u00faltiplos idiomas<\/span><\/i><\/p>\n<p id=\"temp_ReleaseStart\"><span class=\"legendSpanClass\">S\u00c3O PAULO<\/span>, <span class=\"legendSpanClass\">14 de julho de 2026<\/span> <span>\/PRNewswire\/ &#8212; A Salesforce, l\u00edder global em CRM com intelig\u00eancia artificial, anuncia que o Nubank est\u00e1 utilizando o Slackbot, assistente de intelig\u00eancia artificial nativa do Slack, para otimizar a colabora\u00e7\u00e3o entre equipes em suas opera\u00e7\u00f5es no Brasil, M\u00e9xico e Col\u00f4mbia.<\/span><\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n  <img decoding=\"async\" src=\"https:\/\/mmx.prnewswire.com\/media\/MS1882766\/IMG_7935-Daniel.jpg?id=OA2762948\" title=\"\" alt=\"\" \/>\n <\/p>\n<\/p><\/div>\n<p class=\"prntal\"><span>Com 135 milh\u00f5es de clientes e uma cultura nativamente &#8220;AI-First&#8221;, o Nubank sempre foi reconhecido pela sua velocidade e agilidade no desenvolvimento de produtos. A IA n\u00e3o \u00e9 apenas uma tend\u00eancia para a institui\u00e7\u00e3o financeira, mas um princ\u00edpio que permeia a  forma como as equipes trabalham no dia a dia. Contudo, \u00e0 medida que a empresa expandiu suas opera\u00e7\u00f5es a complexidade interna cresceu rapidamente. <\/span><\/p>\n<p class=\"prntal\"><span>O conhecimento estava fragmentado em solu\u00e7\u00f5es em diferentes plataformas, e as equipes encontravam cada vez mais dificuldade para recuperar contexto, alinhar decis\u00f5es sem renunciar \u00e0 agilidade que define a empresa. O Slack tornou-se a camada operacional do Nubank, e com a introdu\u00e7\u00e3o do Slackbot, a transforma\u00e7\u00e3o acelerou.<\/span><\/p>\n<p class=\"prntal\"><span>Com o Slackbot, encontrar uma informa\u00e7\u00e3o cr\u00edtica de uma decis\u00e3o arquitetural passada ou de um detalhe contratual leva segundos, sem precisar rastrear os respons\u00e1veis por documento e alternar entre ferramentas.  <\/span><\/p>\n<p class=\"prntal\"><span>Por exemplo, durante uma revis\u00e3o urgente de fornecedor, uma \u00fanica busca no Slackbot trouxe em segundos o adendo contratual mais recente, a thread de aprova\u00e7\u00e3o or\u00e7ament\u00e1ria e a avalia\u00e7\u00e3o de risco &#8212; viabilizando uma decis\u00e3o em algumas horas que, anteriormente, teria se estendido por dias.<\/span><\/p>\n<p class=\"prntal\"><span>&#8220;<i>O mundo corporativo n\u00e3o precisa de mais intelig\u00eancia artificial &#8212; precisa de intelig\u00eancia compartilhada. O estudo <\/i><\/span><a href=\"https:\/\/www.mulesoft.com\/lp\/reports\/connectivity-benchmark?d=7013y000002UmOSAA0&amp;utm_source=public_relations&amp;utm_medium=organic&amp;utm_campaign=br_alllobaw&amp;utm_content=new_logo_\" target=\"_blank\" rel=\"nofollow\"><i><span>Connectivity Benchmark Report 2026<\/span><\/i><\/a><i><span> aponta que empresas planejam implementar, em m\u00e9dia, 20 agentes de IA, mas sem orquestra\u00e7\u00e3o, esses agentes criam fragmenta\u00e7\u00e3o, n\u00e3o produtividade. O Nubank entendeu isso antes de muitos: ao colocar o Slack como camada operacional e adotar o Slackbot como agente central, a empresa transformou complexidade em velocidade. \u00c9 exatamente essa a promessa da empresa ag\u00eantica<\/span><\/i><span>&#8220;, destaca <b>Daniel Hoe, VP de Marketing da Salesforce para a Am\u00e9rica Latina<\/b>.<\/span><\/p>\n<p class=\"prntal\"><span>Com equipes presentes no Brasil, M\u00e9xico, Col\u00f4mbia trabalhando em portugu\u00eas, espanhol e ingl\u00eas, o recurso de reescrita multil\u00edngue e tradu\u00e7\u00e3o do Slackbot elimina barreiras de comunica\u00e7\u00e3o no Nubank. <\/span><\/p>\n<p class=\"prntal\"><b><span>Sobre a Salesforce<\/span><\/b><\/p>\n<p class=\"prntal\"><i><span>A Salesforce ajuda organiza\u00e7\u00f5es de qualquer tamanho a se tornarem empresas ag\u00eanticas &#8211; integrando humanos, agentes, aplicativos e dados em uma plataforma unificada e confi\u00e1vel para desbloquear um crescimento e inova\u00e7\u00e3o sem precedentes. Visite <\/span><\/i><a href=\"http:\/\/www.salesforce.com\/br\" target=\"_blank\" rel=\"nofollow\"><i><span>www.salesforce.com\/br<\/span><\/i><\/a><i><span> para mais informa\u00e7\u00f5es.<\/span><\/i><\/p>\n<p class=\"prntaj\">\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/edge.prnewswire.com\/c\/img\/favicon.png?sn=PT04305&amp;sd=2026-07-14\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/salesforce-e-nubank-transformam-colaboracao-com-ia-para-135-milhoes-de-clientes-na-america-latina-302825368.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/salesforce-e-nubank-transformam-colaboracao-com-ia-para-135-milhoes-de-clientes-na-america-latina-302825368.html<\/a><\/p>\n<p>FONTE Salesforce<\/p>\n<\/div>\n<p>  <img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT04305&amp;Transmission_Id=202607141300PR_NEWS_LATAM____PT04305&amp;DateId=20260714\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n<p><strong>T\u00f3picos Relacionados:<\/strong> Tecnologia Financeira, Computador\/Eletr\u00f4nica, Servi\u00e7os Banc\u00e1rios\/Financeiros, Contratos, Intelig\u00eancia Artificial<\/p>\n<p>A <b>OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da <b>OESP<\/b> e s\u00e3o de inteira responsabilidade da <b>PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"O Slackbot redefine como as equipes do Nubank tomam decis\u00f5es e escalam o conhecimento, em tr\u00eas pa\u00edses e m\u00faltiplos idiomas S\u00c3O PAULO, 14 de julho de 2026 \/PRNewswire\/ &#8212; A Salesforce, l\u00edder","protected":false},"author":1,"featured_media":133423,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[27],"tags":[11517,11516],"class_list":["post-133422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prnewswire","tag-em-tres-paises-e-multiplos-idiomas","tag-o-slackbot-redefine-como-as-equipes-do-nubank-tomam-decisoes-e-escalam-o-conhecimento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce e Nubank transformam colabora\u00e7\u00e3o com IA para 135 milh\u00f5es de clientes na Am\u00e9rica Latina - Ag\u00eancia de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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