Fuel Eyewear<\/u><\/a>, marca brasileira de \u00f3culos, refor\u00e7a a sua linha Born in Rio<\/i>, inspirada na cultura da capital fluminense, ao mesmo tempo em que avan\u00e7a na produ\u00e7\u00e3o pr\u00f3pria, movimento que sustenta a sua expans\u00e3o com autenticidade e controle. A empresa investiu R$800 mil em maquin\u00e1rio para criar cole\u00e7\u00f5es artesanais e valorizar ainda mais o design nacional. A meta \u00e9 triplicar a capacidade produtiva nos pr\u00f3ximos meses, mantendo o car\u00e1ter slow fashion das pe\u00e7as.<\/p>\nCom 65 lojas em cerca de 10 estados, a rede produz hoje mil unidades da linha artesanal por m\u00eas no Brasil. A cole\u00e7\u00e3o Born in Rio concentra o portf\u00f3lio de maior valor agregado, enquanto as demais seguem sendo abastecidas por fornecedores externos.<\/p>\n
\u201cO investimento em estrutura pr\u00f3pria busca verticaliza\u00e7\u00e3o e exclusividade alinhada \u00e0s tend\u00eancias globais, bem como incentivar a ind\u00fastria nacional. Al\u00e9m da estrat\u00e9gia de reduzir depend\u00eancias, melhorando a margem e com mais controle sobre prazo\u201d, afirma Fl\u00e1vio Barros, CEO da Fuel Eyewear.<\/p>\n
A cole\u00e7\u00e3o aposta em design autoral, com uso do condecorado acetato italiano Mazzucchelli e lentes ZEISS. \u00c0 frente da cria\u00e7\u00e3o, o s\u00f3cio-fundador e Diretor de Produto da marca, Miguel Zabotisnky, que atua como lunetier, conduz a proposta com foco em pe\u00e7as de maior valor agregado.<\/p>\n
O movimento ocorre em um cen\u00e1rio de expans\u00e3o do setor. Segundo a Abi\u00f3ptica, o mercado \u00f3ptico brasileiro cresceu 4,15% em 2025, com faturamento de R$28,1 bilh\u00f5es.<\/p>\n
A OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da OESP<\/b> e s\u00e3o de inteira responsabilidade da Markable Comunica\u00e7\u00e3o | Homework<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Marca brasileira refor\u00e7a linha premium artesanal inspirada na cultura carioca A Fuel Eyewear, marca brasileira de \u00f3culos, refor\u00e7a a sua linha Born in Rio, inspirada na cultura da capital","protected":false},"author":1,"featured_media":130133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[552],"tags":[],"class_list":["post-130132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-empreenda-mais"],"acf":[],"yoast_head":"\nFuel Eyewear amplia opera\u00e7\u00e3o com aporte em produ\u00e7\u00e3o artesanal - Ag\u00eancia de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/empreenda-mais\/fuel-eyewear-amplia-operacao-com-aporte-em-producao-artesanal\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" 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