{"id":123874,"date":"2026-02-09T08:12:00","date_gmt":"2026-02-09T11:12:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/releases\/releases-geral\/pokemon-unveils-massive-yearlong-whats-your-favorite-campaign-commemorating-30-years-of-the-iconic-franchise\/"},"modified":"2026-02-09T08:12:00","modified_gmt":"2026-02-09T11:12:00","slug":"pokemon-unveils-massive-yearlong-whats-your-favorite-campaign-commemorating-30-years-of-the-iconic-franchise","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/releases\/releases-geral\/pokemon-unveils-massive-yearlong-whats-your-favorite-campaign-commemorating-30-years-of-the-iconic-franchise\/","title":{"rendered":"Pok\u00e9mon Unveils Massive, Yearlong Whats Your Favorite? Campaign Commemorating 30 Years of the Iconic Franchise"},"content":{"rendered":"

Global Community Invited to Share Their Favorite Pok\u00e9mon by Creating #Pokemon30 Snapshot in Pok\u00e9mon GO<\/em><\/p>\n

Action-Packed Anniversary Year Awaits Fans, Including Day Out and Night Out Experiences and More<\/em><\/p>\n

BELLEVUE, Wash., Feb. 09, 2026 (GLOBE NEWSWIRE) — The Pok\u00e9mon Company International unveiled a massive yearlong campaign titled Whats Your Favorite? celebrating 30 years of the iconic Pok\u00e9mon brand by calling on fans around the world to share their favorite Pok\u00e9mon. The campaign kicked off during Super Bowl LX, where a new commercial introducing Whats Your Favorite? aired. The video can be viewed on the official Pok\u00e9mon YouTube channel<\/a>.<\/p>\n

As seen in the Super Bowl spot, The Pok\u00e9mon Company International enlisted support from fellow fans of Pok\u00e9mon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pok\u00e9mon while showcasing the diversity of the global Pok\u00e9mon community and the brands enduring impact on pop culture and entertainment.<\/p>\n

The Whats Your Favorite? campaign embodies Pok\u00e9mons overarching mission of bringing people together through a shared love of Pok\u00e9mon. Since the franchise debuted 30 years ago, Trainers have often asked each other, Whats Your Favorite? its a question that sparks passionate discussion and reminds fans that no matter who they are, there is a Pok\u00e9mon for them, said Kenji Okubo, president at The Pok\u00e9mon Company International. As we gear up for a year packed full of fan-focused celebrations, we thank Trainers around the world for being part of our diverse, global and multigenerational community, and we cant wait to surprise and delight them with more offerings and experiences in the coming months.<\/p>\n

Whats Your Favorite? Fan Photo Creations<\/strong>
Fans worldwide can join the Whats Your Favorite? festivities by sharing their own favorite Pok\u00e9mon with a new camera feature through the mobile game sensation Pok\u00e9mon GO, which celebrates its 10th anniversary this year.1<\/sup><\/p>\n

Fans can choose their favorite Pok\u00e9mon to feature in their photos and follow #Pokemon30 online to see fellow Trainers favorites. More information on the Whats Your Favorite? snapshot feature can be found at Pokemon.com\/30<\/a>.<\/p>\n

Global Day Out and Night Out Events<\/strong>
As part of the Whats Your Favorite? campaign, Trainers will be able to enjoy various fan-focused experiences that encourage the larger community to come together in real life.<\/p>\n

Throughout the year, The Pok\u00e9mon Company International will host various events, including Day Out and Night Out experiences specially designed to give fans of all ages the ability to connect with fellow Trainers in interactive and immersive ways. Day Out events will feature family-friendly activities and programming, and Night Out events will have fun surprises in store for longtime fans who grew up with Pok\u00e9mon. More details on both Day Out and Night Out will be announced in the future.<\/p>\n

For more information about the Whats Your Favorite? campaign, please visit Pokemon.com\/30<\/a> and stay tuned to the official Pok\u00e9mon social media channels for updates.<\/p>\n

About Pok\u00e9mon<\/strong><\/strong>
The Pok\u00e9mon Company International, a subsidiary of The Pok\u00e9mon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pok\u00e9mon Trading Card Game, the animated TV series, home entertainment and the official Pok\u00e9mon website. Pok\u00e9mon was launched in Japan in 1996 and today is one of the most popular childrens entertainment properties in the world. For more information, please visit www.pokemon.com<\/a>.<\/p>\n

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1<\/sup> Requires the Pok\u00e9mon GO app. No Pok\u00e9mon GO account\/login required to generate a #Pokemon30 snapshot. Pok\u00e9mon GO Terms of Service and Privacy Policy apply. Please be aware of your surroundings while using your device.<\/p>\n

Media contact:<\/strong>
pokemon@litzkypr.com<\/p>\n

A video accompanying this announcement is available at:
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/d6517499-a373-4549-9e89-f281d37991b0<\/a><\/p>\n

Photos accompanying this announcement are available at:
https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/7232561a-021d-4d1e-8f18-b37d5b98becd<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/37a7c43d-70d8-4f9b-a25a-61696b73b092<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0ef859a7-16fc-42be-8f4d-8f458226eb33<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/2e0e7318-9605-4514-907f-ef6743fdfe8e<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/19212b93-cb60-4ab8-ae6c-26256ee981f4<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/da9855e7-ba80-4368-9654-e22f1dfe7f5b<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/62d5bccf-adc9-46a0-a096-660406f4ca8e<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0ddcff48-31df-4d1d-90be-169b369f535e<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/dc240327-e282-4099-8242-69278cd902f3<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/62d5bccf-adc9-46a0-a096-660406f4ca8e<\/a><\/p>\n

https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0ddcff48-31df-4d1d-90be-169b369f535e<\/a><\/p>\n

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Pok\u00e9mon 30th Celebration Whats Your Favorite? Campaign Jisoo<\/h5>\n<\/div>\n
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As seen in the Super Bowl spot, The Pok\u00e9mon Company International enlisted support from fellow fans of Pok\u00e9mon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pok\u00e9mon while showcasing the diversity of the global Pok\u00e9mon community and the brands enduring impact on pop culture and entertainment.<\/h5>\n<\/div>\n
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Pok\u00e9mon 30th Celebration Whats Your Favorite? Campaign Lamine Yamal<\/h5>\n<\/div>\n
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As seen in the Super Bowl spot, The Pok\u00e9mon Company International enlisted support from fellow fans of Pok\u00e9mon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pok\u00e9mon while showcasing the diversity of the global Pok\u00e9mon community and the brands enduring impact on pop culture and entertainment.<\/h5>\n<\/div>\n
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Pok\u00e9mon 30th Celebration Whats Your Favorite? Campaign Charles Leclerc<\/h5>\n<\/div>\n
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As seen in the Super Bowl spot, The Pok\u00e9mon Company International enlisted support from fellow fans of Pok\u00e9mon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pok\u00e9mon while showcasing the diversity of the global Pok\u00e9mon community and the brands enduring impact on pop culture and entertainment.<\/h5>\n<\/div>\n
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Pok\u00e9mon 30th Celebration Whats Your Favorite? Campaign Maitreyi Ramakrishnan<\/h5>\n<\/div>\n
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As seen in the Super Bowl spot, The Pok\u00e9mon Company International enlisted support from fellow fans of Pok\u00e9mon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pok\u00e9mon while showcasing the diversity of the global Pok\u00e9mon community and the brands enduring impact on pop culture and entertainment.<\/h5>\n<\/div>\n
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Pok\u00e9mon 30th Celebration Whats Your Favorite? Campaign Young Miko<\/h5>\n<\/div>\n
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As seen in the Super Bowl spot, The Pok\u00e9mon Company International enlisted support from fellow fans of Pok\u00e9mon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pok\u00e9mon while showcasing the diversity of the global Pok\u00e9mon community and the brands enduring impact on pop culture and entertainment.<\/h5>\n<\/div>\n
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Pok\u00e9mon 30th Celebration Whats Your Favorite? Campaign Trevor Noah<\/h5>\n<\/div>\n
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As seen in the Super Bowl spot, The Pok\u00e9mon Company International enlisted support from fellow fans of Pok\u00e9mon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pok\u00e9mon while showcasing the diversity of the global Pok\u00e9mon community and the brands enduring impact on pop culture and entertainment.<\/h5>\n<\/div>\n
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Pok\u00e9mon 30th Celebration Whats Your Favorite? Campaign Lady Gaga 1<\/h5>\n<\/div>\n
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As seen in the Super Bowl spot, The Pok\u00e9mon Company International enlisted support from fellow fans of Pok\u00e9mon including Lady Gaga, Trevor Noah, Charles Leclerc, Jisoo, Maitreyi Ramakrishnan, Lamine Yamal and Young Miko each championing their favorite Pok\u00e9mon while showcasing the diversity of the global Pok\u00e9mon community and the brands enduring impact on pop culture and entertainment.<\/h5>\n<\/div>\n
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Pok\u00e9mon 30th Celebration Whats Your Favorite? Campaign Lady Gaga 2<\/h5>\n<\/div>\n
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Pok\u00e9mon “Whats Your Favorite?” – Lady Gaga 2<\/h5>\n<\/div>\n
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Pok\u00e9mon 30th Celebration Whats Your Favorite? Campaign Main Visual<\/h5>\n<\/div>\n
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Pok\u00e9mon 30th “Whats Your Favorite” Main Visual<\/h5>\n<\/div>\n<\/div>\n<\/div>\n

A OESP<\/b> nao e(sao) responsavel(is) por erros, incorrecoes, atrasos ou quaisquer decisoes tomadas por seus clientes com base nos Conteudos ora disponibilizados, bem como tais Conteudos nao representam a opiniao da OESP<\/b> e sao de inteira responsabilidade da GlobeNewswire<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Global Community Invited to Share Their Favorite Pok\u00e9mon by Creating #Pokemon30 Snapshot in Pok\u00e9mon GO\nAction-Packed Anniversary Yea","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-123874","post","type-post","status-publish","format-standard","hentry","category-releases-geral"],"acf":[],"_links":{"self":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts\/123874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/comments?post=123874"}],"version-history":[{"count":0,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts\/123874\/revisions"}],"wp:attachment":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/media?parent=123874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/categories?post=123874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/tags?post=123874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}