{"id":119267,"date":"2025-11-12T06:12:00","date_gmt":"2025-11-12T09:12:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/releases\/releases-geral\/cnh-brands-win-2026-farm-machine-of-the-year-awards\/"},"modified":"2025-11-12T06:12:00","modified_gmt":"2025-11-12T09:12:00","slug":"cnh-brands-win-2026-farm-machine-of-the-year-awards","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/releases\/releases-geral\/cnh-brands-win-2026-farm-machine-of-the-year-awards\/","title":{"rendered":"CNH brands win 2026 Farm Machine of the Year Awards"},"content":{"rendered":"<p align=\"justify\"><strong>CNH brands win 2026 Farm Machine of the Year Awards<\/strong><\/p>\n<p align=\"justify\">Hanover, November 12, 2025<\/p>\n<p align=\"justify\">Case IH and New Holland, global agriculture brands of CNH (NYSE: CNH), have been recognized for their excellence at the 2026 Farm Machine of the Year awards. <\/p>\n<p align=\"justify\">This awards series is presented every two years during Agritechnica &#8211; the worlds premiere agricultural trade fair  in Hanover, Germany. They include 13 categories judged by a jury of trade magazine editors specialized in agricultural technology from leading German and international trade publications.<\/p>\n<p align=\"justify\"><em>We are honored to see our Case IH and New Holland brands recognized by the Farm Machine of the Year jury, <\/em>said <strong>Gerrit Marx, Chief Executive Officer at CNH<\/strong>.<em> As we showcased at our latest <\/em><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=0z458m4HV9u6_beNQWdFbJjHExZ1dWsmK9YwJwkxu8dIUOVHfx1SImPDGluhkU2iiE0bTKoGHtEmawbT5SiNED43RKawN_V31wDSv_LP91PPKvpNgLJhPY2kpVeGoEjvfzeaw7yP7Sj6MH3NOvZZEhmh6IyRUmlrF2YHtD4S_OWsUbd5z26PsxEQkZznSRjcTPQg4I2P6nl0Dx33s3ONWIRaA6jmn0agtYeXQcSoH0uj_1lnYDgdYwr8M9vE9hd2vs3RRAaENQklOVozhnjnPmA7LSlyQtNRBD7Am6LEaIc=\" rel=\"nofollow\" target=\"_blank\"><em>Tech Day<\/em><\/a><em> here at Agritechnica, we continue to invest in crop cycle innovations that drive customer efficiency, profitability, and sustainability.<\/em><\/p>\n<p align=\"justify\"><strong>OUR WINNERS<\/strong><\/p>\n<p align=\"justify\"><strong>Case IH<\/strong><\/p>\n<p align=\"justify\">The Case IH Optum<sup>\u00ae<\/sup> 440 took home the Premium Tractor category win. This new model leads a line-up of new tractors that extend the Optum range into the 360435 horsepower segment. They combine a long wheelbase with a compact design, making them suitable for everything from road transport to heavy fieldwork. They feature powerful 8.7-liter engines, a new 60-kph compatible high-speed continuously variable CVXDrive transmission, improved braking, and optional centralized tire inflation control. Built-in precision tech includes telematics, ISOBUS, TIM  where an implement can control the tractor  and the Case IH FieldOps digital platform for intelligent fleet and data management.<\/p>\n<p align=\"justify\"><strong>New Holland<\/strong><\/p>\n<p align=\"justify\">The New Holland CX 8.90 PLMi won the Combine Harvester category. The model comes with advanced intelligence technology and connectivity. Our Connectivity Included feature enables real-time data transfer and monitoring via the FieldOps digital platform. The range benefits from improved GPS accuracy, and IntelliField tech, which enables real-time data sharing between machines, boosting efficiency for large-scale operations. These innovations simplify harvesting and enhance productivity for farmers.<\/p>\n<p align=\"justify\">The New Holland W170D Forage Power won the Material Handling category. This wheel loader is CNHs first purpose-built machine for agriculture tasks such as silage clamping and biomass handling. With a 255 horsepower, 6.7-liter engine, it offers a significant power boost over the standard W170D. <\/p>\n<p align=\"justify\">The New Holland ForageCam won in the Smart Farming &amp; Robotics category. This technology employs camera sensors and AI to tailor kernel processing for livestock feed, improving meat and milk nutrition. It uses a spout-mounted camera to continuously analyze crop flow images and detects kernel fragments to assess processing efficacy by assigning a Kernel Processing Score. This score is set by the farmer to tailor their desired processing quality depending on livestock type. <\/p>\n<p align=\"justify\">The system then makes active machine adjustments by automatically modifying processing parameters to achieve the desired forage quality. This continuous, in-cab monitoring and adjustment automation capability represents a significant step forward in this segment. The ForageCam<sup>TM<\/sup> was also recently awarded a <a href=\"https:\/\/www.globenewswire.com\/Tracker?data=rU_QzRF7EpotAGdhmG3Ci4Uj09EhYatGU47JCPUlFmi3hW15RS2zjtF2r_d90rJkAcfUIOCQ01A0UkuBCDiJEFmd-UCejkPeY0ck-STQIapgUQ3u7vic9Upm8ChS_4nWIwxbQZwqYAK2Yea-rok5SLtPBBj2qDNQAdsHiaZiFMiTXJ51MWntnMnQQihIKB9jivSvrNHjDIJ5rpvgqW-ERYky9PkoX2EduczgR7UtBLkzyQfH3ZTC1WVrmMX0NIIHCI9RQo2H9YqOMfdlyH6O6FLk2VpAf05VR0ZmlWpKXUQ=\" rel=\"nofollow\" target=\"_blank\">Silver Agritechnica Innovation Awards win<\/a>. <\/p>\n<p align=\"justify\"><strong>CONNECT WITH CNH @ AGRITECHNICA<\/strong><\/p>\n<ul type=\"disc\">\n<li style=\"text-align:justify\">Visit the CNH brands and Tech Area in <strong>Hall 3, Stand 03B21<\/strong><\/li>\n<li style=\"text-align:justify\">Watch the replay from CNHs 2025 Tech Day at: <a href=\"https:\/\/bit.ly\/CNHtechday2025\" rel=\"nofollow\" target=\"_blank\">bit.ly\/CNHtechday2025<\/a><\/li>\n<li style=\"text-align:justify\">Download media materials at: <a href=\"https:\/\/media.cnh.com\/\" rel=\"nofollow\" target=\"_blank\">media.cnh.com<\/a>\n<\/li>\n<\/ul>\n<p align=\"justify\"><strong><em>CNH Industrial <\/em><\/strong><em>(NYSE: CNH) is a world-class equipment, technology and services company. Driven by its purpose of Breaking New Ground, which centers on Innovation, Sustainability and Productivity, the Company provides the strategic direction, R&amp;D capabilities, and investments that enable the success of its global and regional Brands. Globally, <\/em><strong><em>Case IH<\/em><\/strong><em> and <\/em><strong><em>New Holland <\/em><\/strong><em>supply 360\u00b0 agriculture applications from machines to implements and the digital technologies that enhance them; and <\/em><strong><em>CASE<\/em><\/strong><em> and <\/em><strong><em>New Holland Construction Equipment<\/em><\/strong><em> deliver a full lineup of construction products that make the industry more productive. The Companys regionally focused Brands include: <\/em><strong><em>STEYR<\/em><\/strong><em>, for agricultural tractors; <\/em><strong><em>Raven<\/em><\/strong><em>, a leader in digital agriculture, precision technology and the development of autonomous systems; <\/em><strong><em>Hemisphere<\/em><\/strong><em>, a leading designer and manufacturer of high-precision satellite-based positioning, and heading technologies; <\/em><strong><em>Flexi-Coil<\/em><\/strong><em>, specializing in tillage and seeding systems; <\/em><strong><em>Miller<\/em><\/strong><em>, manufacturing application equipment; and <\/em><strong><em>Eurocomach, <\/em><\/strong><em>producing a wide range of<\/em> <em>mini and midi excavators for the construction sector, including electric solutions. <\/em><\/p>\n<p align=\"justify\"><em>Across a history spanning over two centuries, CNH has always been a pioneer in its sectors and continues to passionately innovate and drive customer efficiency and success. As a truly global company, CNHs 35,000+ employees form part of a diverse and inclusive workplace, focused on empowering customers to grow, and build, a better world.<\/em><br \/><em>For more information and the latest financial and sustainability reports visit: <\/em><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=W92Y6Y_FChu1rcAlzzypDvXUhy2SyzvqyT8HW-rLahZd6rBLKn95i72n90z1MCmCtFVy40K5w2u5xDnEkqzDPg==\" rel=\"nofollow\" target=\"_blank\"><em><u>cnh.com<\/u><\/em><\/a> <br \/><em>For news from CNH and its Brands visit: <\/em><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=pbKC3rnuofO1eTj7AvmltcxHgPb0Lw1CW8kzBREtqIG5vj0D8grVqLAPCOte8-egXtWrOKa8RQv598dL_pU2iJ3VHDMkCvup4K-4Ahka3mo=\" rel=\"nofollow\" target=\"_blank\"><em><u>media.cnh.com<\/u><\/em><\/a> <\/p>\n<p align=\"justify\"><strong>Media contacts:<\/strong><\/p>\n<table style=\"border-collapse: collapse;width:100%;border-collapse:collapse\">\n<tr>\n<td style=\"text-align: justify;vertical-align: middle;vertical-align: top\"> Rebecca Fabian<\/td>\n<td style=\"text-align: justify;vertical-align: middle;vertical-align: top\"> Alex Ellis <\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: justify;vertical-align: middle;vertical-align: top\"> North America  <\/td>\n<td style=\"text-align: justify;vertical-align: middle;vertical-align: top\"> United Kingdom <\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: justify;vertical-align: middle;vertical-align: top\"> Tel. +1 312 515 2249  <\/td>\n<td style=\"text-align: justify;vertical-align: middle;vertical-align: top\"> Tel. +44 (0)758 106 1696 <\/td>\n<\/tr>\n<\/table>\n<p align=\"justify\"><a href=\"https:\/\/www.globenewswire.com\/Tracker?data=pbKC3rnuofO1eTj7AvmltTYmQM0f7Lg0y0gpukXx98bAMolBBWFgJJryLKrCmZDFTS0tAbkXuEqGVAWxOrvoRvhP7vGti5GtPwzmmvCLGeI3PVQT1LYnQMXCAjRZMEbu\" rel=\"nofollow\" target=\"_blank\">mediarelations@cnh.com<\/a><\/p>\n<p id=\"gnw_attachments_section-header\">\n <strong>Attachments<\/strong>\n<\/p>\n<ul id=\"gnw_attachments_section-items\">\n<li>\n  <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/eec354a5-3e1c-43ae-b6d5-6d1677cb5d21\">Case IH wins Farm Machine 2026 award for Optum 440<\/a>\n<\/li>\n<li>\n  <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/5351d52f-3ad0-4a06-b58f-b356c4f9b01b\">New Holland CX 8.90 PLMi<\/a>\n<\/li>\n<li>\n  <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/dbdf663a-28bc-4d23-9da9-2f38150d51ca\">New Holland ForageCam <\/a>\n<\/li>\n<li>\n  <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/0e58310f-3d8b-4169-93dd-b89e76dd300a\">New Holland W170D Forage Power<\/a>\n<\/li>\n<li>\n  <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/dce16b8c-57aa-41e9-a504-5523a9ed205e\">New Holland wins Farm Machine 2026 award for  W170D Forage Power<\/a>\n<\/li>\n<li>\n  <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/b081d365-05f0-42d6-be94-0976906b3a8d\">New Holland wins Farm Machine 2026 award for CX 8.90 PLMi<\/a>\n<\/li>\n<li>\n  <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/b2f2f371-0874-4bcb-8eeb-482c15c5e508\">20251112_PR_CNH_Farm Machine_Awards<\/a>\n<\/li>\n<li>\n  <a target=\"_blank\" href=\"https:\/\/ml-eu.globenewswire.com\/Resource\/Download\/a75b82d9-cf7b-47db-ab87-1a1cb6b382fb\">Case IH Optum 440 tractor<\/a>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" alt=\"\" class=\"__GNW8366DE3E__IMG\" src=\"https:\/\/www.globenewswire.com\/newsroom\/ti?nf=MTAwMTEzODI1OCM0MDIyNjM0OTUjMjAwMzIzOA==\" \/> <br \/><img decoding=\"async\" alt=\"\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/OWQyYWViNWYtMTBkZS00NmYwLTg0N2UtNzM1N2Q3YTNkYWU0LTEwMTQ4MTEtMjAyNS0xMS0xMi1lbg==\/tiny\/CNH-Industrial-N-V-.png\" \/><br \/>\n<a href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/5706c2fb-916e-424d-b483-de7de4fb6f48\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/5706c2fb-916e-424d-b483-de7de4fb6f48\/small\/cnh-cmyk-area-png.png\" border=\"0\" width=\"150\" height=\"64\" alt=\"Primary Logo\" \/><\/a><\/p>\n<div style=\"padding:0px;width: 100%\">\n<div style=\"clear:both\" \/>\n<div style=\"float: right;padding-left:20px\">\n<div>\n<h5>Case IH wins Farm Machine 2026 award for Optum 440<\/h5>\n<\/div>\n<div> <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/eec354a5-3e1c-43ae-b6d5-6d1677cb5d21\/en\"><img decoding=\"async\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/eec354a5-3e1c-43ae-b6d5-6d1677cb5d21\/medium\/case-ih-wins-farm-machine-2026-award-for-optum-440.JPG\" \/> <\/a><\/div>\n<p \/>\n<div>\n<h5>CNH employees accept award<\/h5>\n<\/div>\n<div>\n<h5>Case IH Optum 440 tractor<\/h5>\n<\/div>\n<div> <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/a75b82d9-cf7b-47db-ab87-1a1cb6b382fb\/en\"><img decoding=\"async\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/a75b82d9-cf7b-47db-ab87-1a1cb6b382fb\/medium\/case-ih-optum-440-tractor.jpg\" \/> <\/a><\/div>\n<p \/>\n<div>\n<h5>Field image<\/h5>\n<\/div>\n<div>\n<h5>New Holland wins Farm Machine 2026 award for CX 8.90 PLMi<\/h5>\n<\/div>\n<div> <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/b081d365-05f0-42d6-be94-0976906b3a8d\/en\"><img decoding=\"async\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/b081d365-05f0-42d6-be94-0976906b3a8d\/medium\/new-holland-wins-farm-machine-2026-award-for-cx-8-90-plmi.JPG\" \/> <\/a><\/div>\n<p \/>\n<div>\n<h5>CNH employees accept award<\/h5>\n<\/div>\n<div>\n<h5>New Holland CX 8.90 PLMi<\/h5>\n<\/div>\n<div> <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/5351d52f-3ad0-4a06-b58f-b356c4f9b01b\/en\"><img decoding=\"async\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/5351d52f-3ad0-4a06-b58f-b356c4f9b01b\/medium\/new-holland-cx-8-90-plmi.jpg\" \/> <\/a><\/div>\n<p \/>\n<div>\n<h5>Field image<\/h5>\n<\/div>\n<div>\n<h5>New Holland wins Farm Machine 2026 award for  W170D Forage Power<\/h5>\n<\/div>\n<div> <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/dce16b8c-57aa-41e9-a504-5523a9ed205e\/en\"><img decoding=\"async\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/dce16b8c-57aa-41e9-a504-5523a9ed205e\/medium\/new-holland-wins-farm-machine-2026-award-for-w170d-forage-po.JPG\" \/> <\/a><\/div>\n<p \/>\n<div>\n<h5>CNH employees accept award<\/h5>\n<\/div>\n<div>\n<h5>New Holland W170D Forage Power<\/h5>\n<\/div>\n<div> <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/0e58310f-3d8b-4169-93dd-b89e76dd300a\/en\"><img decoding=\"async\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/0e58310f-3d8b-4169-93dd-b89e76dd300a\/medium\/new-holland-w170d-forage-power.jpg\" \/> <\/a><\/div>\n<p \/>\n<div>\n<h5>Field image<\/h5>\n<\/div>\n<div>\n<h5>New Holland ForageCam <\/h5>\n<\/div>\n<div> <a target=\"_blank\" href=\"https:\/\/www.globenewswire.com\/NewsRoom\/AttachmentNg\/dbdf663a-28bc-4d23-9da9-2f38150d51ca\/en\"><img decoding=\"async\" src=\"https:\/\/ml-eu.globenewswire.com\/media\/dbdf663a-28bc-4d23-9da9-2f38150d51ca\/medium\/new-holland-foragecam.jpg\" \/> <\/a><\/div>\n<p \/>\n<div>\n<h5>Kernel Processing System<\/h5>\n<\/div>\n<\/div>\n<\/div>\n<p>A <b>OESP<\/b> nao e(sao) responsavel(is) por erros, incorrecoes, atrasos ou quaisquer decisoes tomadas por seus clientes com base nos Conteudos ora disponibilizados, bem como tais Conteudos nao representam a opiniao da <b>OESP<\/b> e sao de inteira responsabilidade da <b>GlobeNewswire<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"CNH brands win 2026 Farm Machine of the Year Awards\nHanover, November 12, 2025\nCase IH and New Holland, gl","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[34],"tags":[],"class_list":["post-119267","post","type-post","status-publish","format-standard","hentry","category-releases-geral"],"acf":[],"_links":{"self":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts\/119267","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/comments?post=119267"}],"version-history":[{"count":0,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/posts\/119267\/revisions"}],"wp:attachment":[{"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/media?parent=119267"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/categories?post=119267"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/wp-json\/wp\/v2\/tags?post=119267"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}