{"id":111344,"date":"2025-05-14T18:43:00","date_gmt":"2025-05-14T21:43:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/papo-joao-rock-discute-musica-cultura-e-transformacao-social\/"},"modified":"2025-05-14T18:43:00","modified_gmt":"2025-05-14T21:43:00","slug":"papo-joao-rock-discute-musica-cultura-e-transformacao-social","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/papo-joao-rock-discute-musica-cultura-e-transformacao-social\/","title":{"rendered":"Papo Jo\u00e3o Rock discute m\u00fasica, cultura e transforma\u00e7\u00e3o social"},"content":{"rendered":"<div class=\"xn-content\">\n<p class=\"prntac\"><i>Com grandes nomes da cena cultural do pa\u00eds, o evento aconteceu na ter\u00e7a-feira, 13, no Centro Cultural Banco do Brasil &#8211; CCBB<\/i><\/p>\n<p><span class=\"legendSpanClass\">S\u00c3O PAULO<\/span>, <span class=\"legendSpanClass\">14 de maio de 2025<\/span> \/PRNewswire\/ &#8212; Um espa\u00e7o para debater cultura, m\u00fasica, comportamento e transforma\u00e7\u00e3o. Foi com esse objetivo que o Papo Jo\u00e3o Rock desembarcou em S\u00e3o Paulo para a sua primeira edi\u00e7\u00e3o na capital paulista. O evento aconteceu nesta ter\u00e7a-feira, 13 de maio, no Centro Cultural do Banco do Brasil (CCBB-SP) e reuniu nomes como Fioti, MC Soffia, <span class=\"xn-person\">Valen Bandeira<\/span>, <span class=\"xn-person\">Marina Person<\/span>, <span class=\"xn-person\">Claudia Assef<\/span> e <span class=\"xn-person\">Alexandre Nickel<\/span>.<\/p>\n<div class=\"PRN_ImbeddedAssetReference\" id=\"DivAssetPlaceHolder1\">\n<a href=\"https:\/\/mma.prnewswire.com\/media\/2687825\/PAPO_JO_O_ROCK___RAFAEL_CAUTELLA.html\" target=\"_blank\" rel=\"nofollow\">  <img decoding=\"async\" src=\"https:\/\/mma.prnewswire.com\/media\/2687825\/PAPO_JO_O_ROCK___RAFAEL_CAUTELLA.jpg\" title=\"MC Soffia, Fioti, Mari Moon e Titit Muller participam do Papo Jo\u00e3o Rock 2025. Foto- cr\u00e9dito: Rafael Cautella\" alt=\"MC Soffia, Fioti, Mari Moon e Titit Muller participam do Papo Jo\u00e3o Rock 2025. Foto- cr\u00e9dito: Rafael Cautella\" \/><\/a>\n <\/p>\n<\/p><\/div>\n<p>Mediado por Titi M\u00fcller e MariMoon, o encontro contou com tr\u00eas pain\u00e9is tem\u00e1ticos que colocaram gera\u00e7\u00f5es, ideias e experi\u00eancias em di\u00e1logo. Na abertura, Paula Say\u00e3o, diretora de Marketing e Comunica\u00e7\u00e3o do Banco do Brasil, destacou a import\u00e2ncia de iniciativas como essa para aproximar o p\u00fablico da produ\u00e7\u00e3o cultural nacional.<\/p>\n<p><b>Os pain\u00e9is<\/b><\/p>\n<p>O primeiro painel, &#8220;Gera\u00e7\u00f5es: A ressignifica\u00e7\u00e3o de formatos cl\u00e1ssicos&#8221;, trouxe <span class=\"xn-person\">Marina Person<\/span> e <span class=\"xn-person\">Valen Bandeira<\/span> para um bate-papo sobre como diferentes gera\u00e7\u00f5es consomem, produzem e se conectam com a m\u00fasica. A troca entre a ex-VJ da MTV e a criadora de conte\u00fado que representa a nova gera\u00e7\u00e3o de comunicadores gerou reflex\u00f5es sobre identidade, mem\u00f3ria afetiva e novos h\u00e1bitos culturais.<\/p>\n<p>&#8220;A internet virou uma ferramenta facilitadora para as mais variadas profiss\u00f5es. Quando se fala de m\u00fasica, agora existe um acesso facilitado e democr\u00e1tico aos acervos &#8211; o que \u00e9 engrandecedor tanto para quem produz quanto para quem consome. Afinal, a m\u00fasica e a l\u00edngua s\u00e3o vivas e beber das fontes criativas de anos, d\u00e9cadas, tempos atr\u00e1s \u00e9 trazer mem\u00f3ria e frescor para as novas faixas&#8221;, pontuou <span class=\"xn-person\">Valen Bandeira<\/span>.<\/p>\n<p>Na sequ\u00eancia, o tema do segundo painel foi &#8220;O Futuro dos Festivais: M\u00fasica, Cultura e Experi\u00eancias&#8221;, com a participa\u00e7\u00e3o de <span class=\"xn-person\">Claudia Assef<\/span> e <span class=\"xn-person\">Alexandre Nickel<\/span>. &#8220;A forma de consumir e se relacionar com a m\u00fasica mudou e se transforma a todo momento, mas as necessidades e complexibilidades de conex\u00e3o humana sempre v\u00e3o estar balizando e direcionando essas mudan\u00e7as, mesmo que muitas vezes seja dif\u00edcil de perceber&#8221;, <span class=\"xn-person\">Alexandre Nickel<\/span>.<\/p>\n<p>Fechando a noite, o painel &#8220;M\u00fasica e Transforma\u00e7\u00f5es Sociais&#8221; emocionou a plateia ao discutir a pot\u00eancia da arte como ferramenta de mudan\u00e7a social. MC Soffia e Fioti compartilharam suas trajet\u00f3rias e destacaram a import\u00e2ncia da representatividade e do discurso nas produ\u00e7\u00f5es musicais contempor\u00e2neas.<\/p>\n<p>&#8220;A m\u00fasica salva vidas de verdade, assim como salvou a minha. \u00c9 uma plataforma potente de transforma\u00e7\u00e3o, impacto social, inova\u00e7\u00e3o, e est\u00e1 sempre pautando e colocando a sociedade em um lugar que olha para o futuro com menos desigualdade e oportunidade para todos. Me sinto muito aben\u00e7oado de poder ter esse dom, de ver a m\u00fasica nesse lugar e poder fazer t\u00e3o bem para as pessoas a partir do meu of\u00edcio&#8221;, completou Fioti.<\/p>\n<p>Durante o evento, o coletivo Cria Graffiti realizou uma interven\u00e7\u00e3o art\u00edstica ao vivo, traduzindo visualmente os debates em um painel vibrante e simb\u00f3lico. A arte, criada em tempo real, ser\u00e1 exposta em uma a\u00e7\u00e3o especial do festival, que acontece dia 14 de junho, em Ribeir\u00e3o Preto\/SP.<\/p>\n<p>Al\u00e9m dos pain\u00e9is, o p\u00fablico p\u00f4de participar de ativa\u00e7\u00f5es de marcas parceiras e curtir um pocket show surpresa, encerrando a noite em clima de celebra\u00e7\u00e3o.<\/p>\n<p>Na pr\u00f3xima ter\u00e7a-feira, 20 de maio, a partir das 19h, a edi\u00e7\u00e3o S\u00e3o Paulo do Papo Jo\u00e3o Rock estar\u00e1 dispon\u00edvel no canal do festival no YouTube.<\/p>\n<p>Foto &#8211; <a href=\"https:\/\/mma.prnewswire.com\/media\/2687825\/PAPO_JO_O_ROCK___RAFAEL_CAUTELLA.jpg\" target=\"_blank\" rel=\"nofollow\">https:\/\/mma.prnewswire.com\/media\/2687825\/PAPO_JO_O_ROCK___RAFAEL_CAUTELLA.jpg<\/a><\/p>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=PT88511&amp;sd=2025-05-14\" \/> View original content to download multimedia:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/papo-joao-rock-discute-musica-cultura-e-transformacao-social-302455875.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/papo-joao-rock-discute-musica-cultura-e-transformacao-social-302455875.html<\/a><\/p>\n<p>FONTE  Jo\u00e3o Rock<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT88511&amp;Transmission_Id=202505141730PR_NEWS_LATAM____PT88511&amp;DateId=20250514\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n<p><strong>T\u00f3picos Relacionados:<\/strong> Not\u00edcias de Feiras Comerciais, M\u00fasica, Entretenimento<\/p>\n<p>A <b>OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da <b>OESP<\/b> e s\u00e3o de inteira responsabilidade da <b>PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"Com grandes nomes da cena cultural do pa\u00eds, o evento aconteceu na ter\u00e7a-feira, 13, no Centro Cultural Banco do Brasil &#8211; CCBB S\u00c3O PAULO, 14 de maio de 2025 \/PRNewswire\/ &#8212; Um espa\u00e7o para","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-111344","post","type-post","status-publish","format-standard","hentry","category-prnewswire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - 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