{"id":111296,"date":"2025-05-13T11:42:00","date_gmt":"2025-05-13T14:42:00","guid":{"rendered":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/peak-season-na-fiserv-dia-das-maes-impulsiona-compras-e-bate-recorde-de-transacoes-no-varejo-em-relacao-a-2024\/"},"modified":"2025-05-13T11:42:00","modified_gmt":"2025-05-13T14:42:00","slug":"peak-season-na-fiserv-dia-das-maes-impulsiona-compras-e-bate-recorde-de-transacoes-no-varejo-em-relacao-a-2024","status":"publish","type":"post","link":"https:\/\/bluestudio.estadao.com.br\/agencia-de-comunicacao\/prnewswire\/peak-season-na-fiserv-dia-das-maes-impulsiona-compras-e-bate-recorde-de-transacoes-no-varejo-em-relacao-a-2024\/","title":{"rendered":"Peak Season na Fiserv: Dia das M\u00e3es impulsiona compras e bate recorde de transa\u00e7\u00f5es no varejo em rela\u00e7\u00e3o a 2024"},"content":{"rendered":"<div class=\"xn-content\">\n<span class=\"legendSpanClass\">S\u00c3O PAULO<\/span>, <span class=\"legendSpanClass\">13 de maio de 2025<\/span> \/PRNewswire\/ &#8212; A movimenta\u00e7\u00e3o no Dia das M\u00e3es mostrou sinais claros de aquecimento, com ruas comerciais e shoppings lotados, especialmente na v\u00e9spera da data. Dados do sistema de monitoramento da\u00a0<a href=\"https:\/\/urldefense.com\/v3\/__https:\/www.fiserv.com.br\/__;!!P9vvK-4S!iD0OQFE7YSpR-bE7bxFiZPO2it8FxcvBjXB02WxfWs-0bVtmskR8yhm0gU9oMD1s0iL9xVc0QBCR0dSPzum_vTMq3CajktD8iuemnYg$\" target=\"_blank\" rel=\"nofollow\">Fiserv<\/a>\u00a0revelam um crescimento de<b> 21,2%<\/b> no volume de transa\u00e7\u00f5es, que saltou para <b>284 milh\u00f5es<\/b> neste ano, comparado aos <b>234 milh\u00f5es no mesmo per\u00edodo de 2024<\/b>. A an\u00e1lise inclui pagamentos via Pix, cart\u00f5es de d\u00e9bito, cr\u00e9dito e vouchers em estabelecimentos comerciais.<\/p>\n<ul type=\"disc\">\n<li>Cart\u00f5es de cr\u00e9dito e d\u00e9bito\u00a0lideraram os pagamentos, enquanto o Pix manteve uma participa\u00e7\u00e3o menor. Entre os dias 6 e 12 de maio, o meio de pagamento instant\u00e2neo em lojas f\u00edsicas n\u00e3o ultrapassou os 4% do volume total de transa\u00e7\u00f5es realizadas em todo o pa\u00eds, mantendo uma m\u00e9dia di\u00e1ria de 3% do total;<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>O Dia das M\u00e3es deste ano ficou em segundo lugar no volume de transa\u00e7\u00f5es em rela\u00e7\u00e3o a\u00a0datas comemorativas dos \u00faltimos dois anos. O Dia das Crian\u00e7as de 2023 ainda lidera o ranking, com 286 milh\u00f5es de transa\u00e7\u00f5es, seguido por Dia das M\u00e3es 2025 (284 milh\u00f5es), Dia das M\u00e3es 2024 (234 milh\u00f5es), Black Friday 2023 (220 milh\u00f5es) e Natal 2023 (219 milh\u00f5es);<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Notamos uma dilui\u00e7\u00e3o das vendas no decorrer da semana que antecedeu a data, mas um aumento no volume das transa\u00e7\u00f5es na sexta, s\u00e1bado e no pr\u00f3prio domingo mostra que o comportamento de compra de boa parte dos consumidores segue o de deixar os presentes para a \u00faltima hora. Comparado \u00e0 v\u00e9spera do ano passado, o s\u00e1bado de 2025 registrou quase 10 milh\u00f5es de transa\u00e7\u00f5es adicionais;<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>Em 2024, o volume de transa\u00e7\u00f5es no s\u00e1bado, v\u00e9spera da data, registrou 43,6 milh\u00f5es enquanto, neste ano, 52,9 milh\u00f5es;<\/li>\n<\/ul>\n<ul type=\"disc\">\n<li>No universo que compreende as opera\u00e7\u00f5es da\u00a0Fiserv e seus parceiros de adquir\u00eancia (cart\u00f5es de cr\u00e9dito, d\u00e9bito, voucher e links de pagamento), foi registrado um volume de transa\u00e7\u00f5es de 39,2 milh\u00f5es nos per\u00edodos de 8 dias que antecedem o Dia das M\u00e3es. A data perde para o Dia das Crian\u00e7as de 2024 (43,4 milh\u00f5es) e Natal de 2024 (61,2 milh\u00f5es).<\/li>\n<\/ul>\n<p id=\"PURL\"><img loading=\"lazy\" decoding=\"async\" title=\"Cision\" width=\"12\" height=\"12\" alt=\"Cision\" src=\"https:\/\/c212.net\/c\/img\/favicon.png?sn=PT86722&amp;sd=2025-05-13\" \/> View original content:<a id=\"PRNURL\" rel=\"nofollow\" href=\"https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/peak-season-na-fiserv-dia-das-maes-impulsiona-compras-e-bate-recorde-de-transacoes-no-varejo-em-relacao-a-2024-302454026.html\" target=\"_blank\">https:\/\/www.prnewswire.com\/br\/comunicados-para-a-imprensa\/peak-season-na-fiserv-dia-das-maes-impulsiona-compras-e-bate-recorde-de-transacoes-no-varejo-em-relacao-a-2024-302454026.html<\/a><\/p>\n<p>FONTE  Fiserv<\/p>\n<\/div>\n<p><img decoding=\"async\" alt=\"\" src=\"https:\/\/rt.prnewswire.com\/rt.gif?NewsItemId=PT86722&amp;Transmission_Id=202505131030PR_NEWS_LATAM____PT86722&amp;DateId=20250513\" style=\"border:0px;width:1px;height:1px\" \/><\/p>\n<p><strong>T\u00f3picos Relacionados:<\/strong> Eventos Futuros, Dom\u00e9stico\/Consumidor\/Cosm\u00e9ticos, Relat\u00f3rios de Vendas<\/p>\n<p>A <b>OESP<\/b> n\u00e3o \u00e9(s\u00e3o) respons\u00e1vel(is) por erros, incorre\u00e7\u00f5es, atrasos ou quaisquer decis\u00f5es tomadas por seus clientes com base nos Conte\u00fados ora disponibilizados, bem como tais Conte\u00fados n\u00e3o representam a opini\u00e3o da <b>OESP<\/b> e s\u00e3o de inteira responsabilidade da <b>PR Newswire Ltda<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"S\u00c3O PAULO, 13 de maio de 2025 \/PRNewswire\/ &#8212; A movimenta\u00e7\u00e3o no Dia das M\u00e3es mostrou sinais claros de aquecimento, com ruas comerciais e shoppings lotados, especialmente na v\u00e9spera da data.","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-111296","post","type-post","status-publish","format-standard","hentry","category-prnewswire"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peak Season na Fiserv: Dia das M\u00e3es impulsiona compras e bate recorde de transa\u00e7\u00f5es no varejo em rela\u00e7\u00e3o a 2024 - Ag\u00eancia de Comunica\u00e7\u00e3o<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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